Insights from 20,000+ Naming and Branding Projects

Intriguing and Cool Company Names – Branding Expert Picks


When it comes to an intriguing name, the formula tends to be short, abstract, and outside of the box. An intriguing company name creates that sense of curiosity, sometimes even confusion, amongst customers.

The goal is to pique interest to the point of wanting to discover more about your business. It’s a playful game of cat and mouse; draw them in with your name and let your marketing and branding explain what the business is all about. 

The fundamental rule of an intriguing name is that people who read, see, or hear the name do not immediately understand it. Intriguing names standing in opposition to programmatic names, which start to clearly explain what a brand is all about: Dollar Shave Club, Planet Fitness, Bank of Hawaii. 

Here’s a list of intriguing company names that are loved by our branding team: 

  1. Apple
  2. Amazon
  3. Hulu
  4. Nike
  5. Savari
  6. Mojio
  7. Sedicii
  8. Aarki
  9. Eko
  10. Wingz
  11. Cherre
  12. Sana
  13. Yosi
  14. Lilu
  15. Slack

From these examples, you can start to explore the world of intriguing business names (explore more business name ideas). This style of business name creates a sense of curiosity and doesn’t ever give away what your business does, but instead is an interesting way to draw potential clients in.

Intrigue driven names can be an excellent way to set your business apart and allow you to explore a more in-depth marketing strategy. Intriguing names help build a sense of exclusivity and can make your brand feel like an elite group and creates an air of interest and pique the curiosity of your customers. 

Continue learning about how to create a great company name.

About the author

Grant Polachek

Grant Polachek is the Director of Marketing at Squadhelp–transforming the way names are developed by combining an affordable agency-level brainstorming process with the unmatched creativity of “the crowd.”

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