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Brainstorming Business Names Using Value Propositions

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This article was first published by EO Network. Written for EO by Grant Polachek, the director of marketing at Inc. 500 company Squadhelp.com. Part of being an entrepreneur or small business owner is getting excited about your venture. You obsess over it to the point that most of your daydreams revolve around details of your business plan—which beers you’ll offer at your new pizza place or the...

No Brand Name is Perfect, Not Even Apple’s

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When coming up with a brand name, it is easy to fall into a rabbit hole of overthinking. When you’re looking at so many ideas at once, it can become difficult to pinpoint the strengths and weaknesses of a name, even a name you like. Of course, as you continue your quest for the right name, you may find a name that resonates with you and fits most of the criteria. As you overthink the name, you...

4 Tips for How to Crowdsource and Make it Count

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When you run out of ideas, you may feel like an over-boiled egg, dense and sapped of moisture. If only there was a pool of minds that you could draw from to give you a multitude of ideas. Oh, wait. There is! Crowdsourcing in the practice of obtaining information or completing a project by enlisting the help of a broad online group – and it is a fantastic way to develop a knockout brand or...

Brand Names Matter – Google’s Unsettling Past

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Few people know that Google is not simply an abstract brand name–it takes its name from an augmentation of googol, a term for 10 raised to the 100th power. But what if we told you that Google was not always known by their iconic, memorable brand name? If you aren’t convinced that brand names matter, Google’s history might change your mind. Back in 1996 when Google first launched, they went...

Squadhelp Recognized as one of The Six Most Innovative Companies by Inc Magazine

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Inc. Magazine Unveils Its List of America’s Six Most  Innovative Companies In the 2018 Inc. 5000 Squadhelp.com Recognized as One of The Six Most Innovative Companies in 2018 Squadhelp Also Achieves #247 Rank on 2018 Inc 5000 List of America’s Fastest Growing Companies. Chicago, October 15, 2018 – Inc. magazine recently recognized Squadhelp.com as one of the Most Innovative Companies in 2018...

Brand Names Matter – Amazon.com

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Amazon is a widely-recognized brand that has grown to immense success over the years. However, the retailer might not be what they are today if its founder Jeff Bezos had not made a strategic business change early in its lifespan. Originally, Bezos started an online book retailer, Cadabra. He wanted to market it as “Earth’s Largest Bookstore.” The term Cadabra came from the magic word...

How Audience Testing Can Help Ensure The Success Of Your Business Name

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This article was originally published as a contributor article on YoungUpstarts on October 10, 2018.  Coming up with a name for your business is an intimidating process. So much rests upon a few words that have to sum up your brand’s identity. If your name cannot support your brand, it will slow the trajectory of your business. Still, how can you ensure that the name you have chosen will perform...

Brand Names Matter – Ram Dass vs Richard Alpert

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In 1967, renowned and controversial ex-Harvard professor Richard Alpert left America. After running experiences and studies involving psychedelic drugs, Alpert set out to India. When he returned, he returned as Ram Dass This move, while influenced by spiritual practice, was essentially rebranding. Richard Alpert was born to an upper-class Jewish family in Massachusetts. He was well-educated...

The Ultimate Guide: How to Come Up With a Business Name

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You’ve got the best idea since sliced bread. Now you need the perfect brand name for your business, product, website, or whatever it is that is now nameless. In other words, you need a cool business name that will sum up your emerging venture perfectly, catapulting it firmly towards the success you know it deserves. You may have wound up here for a few reasons… You’re nervous because you...

Best Cosmetic Brand Names According To The Squadhelp Creative Community

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The cosmetic industry pulls people in with promises of new looks, expression, and beauty. Cosmetic brand names, like all business names, have to be impactful, captivating, and memorable so that people can learn about the brand before they buy. We asked our community of creative naming experts, who have already helped develop nearly 20,000 winning names for as many projects, what their favorite...

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