Insights from 20,000+ Naming and Branding Projects

Pragmatic Company Name Ideas – Branding Expert Picks


Pragmatic names describe your way to the top. What creates an enticing pragmatic brand name? 

Typically, pragmatic names are straightforward, descriptive, and explain what you do within the name — they clearly and concisely express your value proposition.  

These can be desirable because they express exactly what the business does with no room for confusion or interpretation.   

Pragmatic names are an excellent path to explore if your business is the right fit; if you have an expressive and in-depth marketing strategy around a very unique value proposition, descriptive names may be the right fit for you. 

Here are some pragmatic company names that our branding consultants respect: 

  1. PayPal
  2. Dollar Shave Club
  3. SnapChat
  4. Pill Pack
  5. Class Pass
  6. Digital Onboarding 
  7. Just Park
  8. Rosemary Water 
  9. Simple Therapy 
  10. Green Energy Exchange 
  11. Easy Mortgage Apps
  12. Instacart
  13. Home Depot
  14. Bank of America 
  15. The Container Store

When it comes to pragmatic names, oftentimes people are unsure if it’s the right fit for them. They want their name to stand out and be one of a kind, but then the pool of pragmatic names remains untouched and underappreciated. 

Pragmatic names can create a dominating presence that is attractive; they allow a business to explore more detailed marketing promotions to coincide with the descriptive name. 

All in all, pragmatic brand names can be just as successful as an intriguing, classic, or funny name. 

Explore more brand name ideas or continue learning about creating catchy and memorable business names

About the author

Grant Polachek

Grant Polachek is the Director of Marketing at Squadhelp–transforming the way names are developed by combining an affordable agency-level brainstorming process with the unmatched creativity of “the crowd.”

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