Pragmatic names describe your way to the top. What creates an enticing pragmatic brand name?
Typically, pragmatic names are straightforward, descriptive, and explain what you do within the name — they clearly and concisely express your value proposition.
These can be desirable because they express exactly what the business does with no room for confusion or interpretation.
Pragmatic names are an excellent path to explore if your business is the right fit; if you have an expressive and in-depth marketing strategy around a very unique value proposition, descriptive names may be the right fit for you.
Here are some pragmatic company names that our branding consultants respect:
- Dollar Shave Club
- Pill Pack
- Class Pass
- Digital Onboarding
- Just Park
- Rosemary Water
- Simple Therapy
- Green Energy Exchange
- Easy Mortgage Apps
- Home Depot
- Bank of America
- The Container Store
When it comes to pragmatic names, oftentimes people are unsure if it’s the right fit for them. They want their name to stand out and be one of a kind, but then the pool of pragmatic names remains untouched and underappreciated.
Pragmatic names can create a dominating presence that is attractive; they allow a business to explore more detailed marketing promotions to coincide with the descriptive name.
All in all, pragmatic brand names can be just as successful as an intriguing, classic, or funny name.