Insights from 19,000+ Naming and Branding Projects

Real Estate Business Names – A How to Guide


The Real Estate industry provides a wide variety of opportunities for entrepreneurs. If you are in the process of developing any sort of real estate business, there are a lot of important decisions that will need to be made in the near future. One of the most important of these decisions is choosing from a list of Real Estates business names. Developing quality real estate business name ideas is one of the quickest ways you can set yourself apart from the competition.

If you are wondering how to name your real estate business, you are certainly not alone. Though coming up with original real estate business names is quite possible, there is a bit of an art to the naming process. Fortunately, by keeping just a few simple things in mind, you can gain the competitive advantage you’ve been hoping for.

Establish credibility

For most homeowners, their home is by far their most valuable asset. Because of this, businesses operating in the Real Estate industry often prefer names that imply reliability, preeminence, and trust. Many of the best Real Estate business names are the ones that can immediately establish a strong sense of credibility.

However, just because you will want to appear credible,  doesn’t mean you cannot also appear to be creative. For example, if you are trying to think of online real estate platform names, you may want to think of a name that sounds more modern or tech-savvy (a different form of credibility).

Choose a style that matches your approach to business

No two realtors are exactly the same. Naturally, the list of real estate agency names that work for some people may be entirely different than the list that works for their competitors. In order for your name to be effective and appropriate, you should begin by deciding on the type of image you are hoping to project.

Realtors who are trying to project a warm and friendly image might want to consider using their own names or names that are specific to the location they are working in. But if you are looking for real estate investment business names or real estate development company names, you might be much better off choosing a name that is strong, traditional, and rhetorically dominant.

Find a Real Estate business name that is ready to market

Before you decide on a final name for your Real Estate business, you will want to make sure it is ready to be marketed. A good name is one that will be easy to remember, has no potential trademark issues, and also has a reasonable website domain name to go along with it.

If you want to make sure your name is as effective as you are hoping it will be, you may also consider conducting some name testing beforehand. By getting some feedback from other individuals, you will be able to be much more confident in your name once things are fully finalized.


The name of your real estate business will be the first thing potential clients will know about you. The importance of choosing an effective name cannot be overstated. By keeping these simple tips in mind, you can narrow down your list of possible Real Estate business name ideas and find one that sincerely works for you.


About the author

Grant Polachek

Grant Polachek is the Director of Marketing at Squadhelp–transforming the way names are developed by combining an affordable agency-level brainstorming process with the unmatched creativity of “the crowd.”

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