Insights from 20,000+ Naming and Branding Projects

How to Name Your Startup Incubator


Creating a startup incubator can be an exciting adventure. In doing so, you can help creative individuals bring their business ideas into fruition. But in order to attract these individuals to your startup incubator in particular, you will want to be able to prove that your organization is creative and innovative. One of the best ways your organization can immediately demonstrate its capacity for creativity is by developing amazing startup incubator names, and using the perfect ideas for your business.

The right choice in names will help you immediately attract the attention of potential clients and also position your organization as an industry innovator. Having an effective name is an absolutely essential component of developing your brand, and keeping these simple tips in mind can help you begin moving in the right direction.

Choose a name that relates to your target market

When thinking about how to name your startup incubator, it is important to realize your target market isn’t the general public. You are trying to target individuals who are creative, driven, and willing to take risks—your company name should directly reflect that.

Furthermore, it is important to realize that though you may welcome all types of startups, there are probably some types that are more relevant to your organization than others. A list of possible tech incubator name ideas and a list of possible finance startup name ideas are likely going to be entirely different.

Think about the kind of brand image you are hoping to establish

The name of your organization will set the tone for the entire customer experience. Some startup incubator names focus on inspiring creativity and the free movement of ideas. Others take a more serious approach and try to illustrate that those involved are more experienced.

When brainstorming startup incubator names, take some time to write a list of adjectives and emotions that describe the kind of incubator you are hoping to create. Then, with the list in hand, it will be much easier to discover the specific name you have been looking for.

Test your name before committing

Before you commit to anything permanent, it is usually a good idea to test your business name in advance. You can do this by setting up a focus group (preferably with people involved in a startup) or just conducting an informal poll.

You will also want to make sure that your name is completely ready to go. This means taking the time to make sure that your name is compatible with an available internet domain, is not restricted by trademarks, and will also be compatible with other cultures (this is especially important for international companies).


The importance of coming up with an effective name for your startup incubator is not something that can easily be overstated. People who are comparing different companies likely do not know very much about what makes them different—by getting their attention with a creative and inspirational name, you can quickly demonstrate your incubators ability to effectively reach out to an audience.


About the author

Grant Polachek

Grant Polachek is the Director of Marketing at Squadhelp–transforming the way names are developed by combining an affordable agency-level brainstorming process with the unmatched creativity of “the crowd.”

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