Insights from 20,000+ Naming and Branding Projects

Tagabstract names

Tips for Using Abstract Adjective + Noun Naming Techniques for your Business

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When naming your business, there are a variety of name types you can use. Classic, abstract, emotional, and clever names are also styles you can work with. Creative, engaging, and brief, abstract names provide almost limitless potential in our world of shrinking name availability. If you want a unique and memorable name that will serve as a strong foundation for your brand, you may consider this...

How Poetry Can Help You Name Your Business

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Why read Yates? Why did they teach Shakespeare in school? It’s not like you’ll ever have to apply poetry to your life when you grow up, right? Maybe not quite. Poetic techniques are a fantastic tool when it comes to  choosing a name for your business. Poetic devices bring two strengths to your business name. They aid in memorability, making it easier for people to pass your brand name along for...

How To Use Abstract Names For Your Business

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Xerox, Vivo, Hulu. These names would just sound like a random jumble of sounds to many people if they were unfamiliar with the brands associated with them. These are abstract brand names, meaning they have no obvious connotations or roots and no direct association with the service or product the business is selling. Abstract brand names are rich with potential due to their originality...

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