Insights from 19,000+ Naming and Branding Projects

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Fortune Favors The Brave: What Can We Learn From These 4 Successful Brand Trademarks

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This post first appeared on Smart Insights on Nov. 20, 2018. If you don’t believe that having a good name will impact your business, maybe you should; catchy names outperform long and complicated names on the stock market by 33%. Sometimes, being bold when naming a business pays off. These can be the names that stick in people’s heads and set up your business for success. A name is an outgrowth...

No Brand Name is Perfect, Not Even Apple’s

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When coming up with a brand name, it is easy to fall into a rabbit hole of overthinking. When you’re looking at so many ideas at once, it can become difficult to pinpoint the strengths and weaknesses of a name, even a name you like. Of course, as you continue your quest for the right name, you may find a name that resonates with you and fits most of the criteria. As you overthink the name, you...

Most Valuable Brands in the World

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How can one brand become one of the most important and valuable brands in the whole world? There are many factors to this and mainly, a strong brand’s purpose is to attract customers and build loyalty with them, while also motivating their staff to perform adequately. Yet for a commercial brand, the main answer must always be to make money.   This year, it has been exhibited to the...

Insights from 19,000+ Naming and Branding Projects

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