Insights from 19,000+ Naming and Branding Projects

Tagaudience testing

How Audience Testing Can Help Ensure The Success Of Your Business Name

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This article was originally published as a contributor article on YoungUpstarts on October 10, 2018.  Coming up with a name for your business is an intimidating process. So much rests upon a few words that have to sum up your brand’s identity. If your name cannot support your brand, it will slow the trajectory of your business. Still, how can you ensure that the name you have chosen will perform...

How to Pick a Business Name

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How to Pick a Business Name - Man Thinking

In this article, you will discover how to pick a business name with confidence using four steps for Validating Your Company, Brand, or Product Name. Choosing a business name with confidence is a struggle. Validation helps you make a strong choice that will support your goals and growth while allowing you to feel certain that the name you’ve chosen will likely not cause any major issues down the...

Audience Testing is Key To Unbiased Customer Validation

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Your business name is arguably the most recognizable part of your brand. Company names hold great weight, and the right one can bring about brand familiarity, customer loyalty, brand attraction, and much more. If you have embarked on a naming project, rather a first name or a rebrand, it is important to get unbiased feedback in your choice of names. Further,  you’ll want to be sure that the...

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