Insights from 20,000+ Naming and Branding Projects


Brand Name Creation: How Häagen-Dazs Created Brand Mythos


Häagen-Dazs. Upon hearing the name, customers are transported to a quaint little village in denmark where ice cream is crafted by hand in an adorable store on a street lined with candy-colored buildings. It probably looks a little something like this in your head, no? But what does Häagen-Dazs actually mean? It has to mean something in Danish? Dutch? Swedish? General Scandinavian? No? What about...

Brand Name Creation: How Starbucks was Born from Sound


Starbucks is an iconic brand that has become synonymous with “coffee.” Some friends even say they’re going to grab “Starbucks” before work rather than saying they’ll meet for coffee. That’s the power of a great brand name. It gets integrated into our daily speech patterns. Coming up with a great brand name, however, is no each tasks. But how exactly did the founders of the the successful coffee...

Brainstorming Business Names Using Value Propositions


This article was first published by EO Network. Written for EO by Grant Polachek, the director of marketing at Inc. 500 company Part of being an entrepreneur or small business owner is getting excited about your venture. You obsess over it to the point that most of your daydreams revolve around details of your business plan—which beers you’ll offer at your new pizza place or the...

4 Tips for How to Crowdsource and Make it Count


When you run out of ideas, you may feel like an over-boiled egg, dense and sapped of moisture. If only there was a pool of minds that you could draw from to give you a multitude of ideas. Oh, wait. There is! Crowdsourcing in the practice of obtaining information or completing a project by enlisting the help of a broad online group – and it is a fantastic way to develop a knockout brand or...

Conducting short and effective brainstorming meetings


Brainstorming is essential. Whether you’re trying to decide on the name that you’re going to use for the company or you’re developing expansion ideas and marketing plans, without help from others, you’re going to struggle to find great solutions and answers. That’s why it’s important that you know how to make each brainstorming session effective–without taking up too much time. Draft a...

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