Insights from 20,000+ Naming and Branding Projects

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The Crowded Bar Theory and Why It Matters When Naming Your Business

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You have a great business idea. You even came up with a name. You’re so excited about this idea that you have all of your friends meet you at the local bar on a Friday night. You can’t wait to tell them about your new outdoor egg-tossing game. The conversation goes a little like this: YOU: I’m coming up with a new game for kids. FRIEND 1: Oh great, what’s it called? YOU: Egg Sport. FRIEND 2:...

Tips for Using Abstract Adjective + Noun Naming Techniques for your Business

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When naming your business, there are a variety of name types you can use. Classic, abstract, emotional, and clever names are also styles you can work with. Creative, engaging, and brief, abstract names provide almost limitless potential in our world of shrinking name availability. If you want a unique and memorable name that will serve as a strong foundation for your brand, you may consider this...

How Poetry Can Help You Name Your Business

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Why read Yates? Why did they teach Shakespeare in school? It’s not like you’ll ever have to apply poetry to your life when you grow up, right? Maybe not quite. Poetic techniques are a fantastic tool when it comes to  choosing a name for your business. Poetic devices bring two strengths to your business name. They aid in memorability, making it easier for people to pass your brand name along for...

How To Use Abstract Names For Your Business

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Xerox, Vivo, Hulu. These names would just sound like a random jumble of sounds to many people if they were unfamiliar with the brands associated with them. These are abstract brand names, meaning they have no obvious connotations or roots and no direct association with the service or product the business is selling. Abstract brand names are rich with potential due to their originality...

3 Common branding mistakes to avoid

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When the discussion of branding comes to surface, you immediately think of the most popular brands, such as Coca-cola, Nike, Apple, and other popular companies which have successfully branded their businesses. We all know that in coming up with a brand, it needs careful thinking, research, understanding and thorough consultation. However, no matter how much time and effort you put in it, your...

The Best Brand Name Generators

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When you are someone who is trying to come up with a really unique and catchy business name, you’ll surely be faced with the fact that almost all of the good and unique ones have already been trademarked and registered by someone else. You might end up drawing a blank while brainstorming for name ideas, which in turn, might lead to frustration since it feels like there are no names that match...

Insights from 20,000+ Naming and Branding Projects

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