Insights from 20,000+ Naming and Branding Projects

TagBrand Naming Myths

4 More Common Brand Naming Myths

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Many people assume that brand naming is a fairly simple and straightforward process. Just write a bunch of names on a whiteboard and pick the one that sounds the catchiest right? In actuality, creating a brand name is a nuanced process that requires a lot of foresight, planning, and creativity. Drafting a name gets even more complicated due to the prevalence of several common myths surrounding...

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