Insights from 18,000+ Naming and Branding Projects

TagBrand Naming Project

How to Write a Great Brief for Your Brand Naming Project

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When starting your brand naming project, begin with the end in mind. A great name is going to help you develop a strong brand, communicate with your target audience, and grow faster. Take the time to write out the key criteria that will help you accomplish these goals, before jumping into your project: What is the essence of your brand? Do you want to fit in to the industry or stand out? Do you...

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