Insights from 19,000+ Naming and Branding Projects

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Brand Name Creation: How Häagen-Dazs Created Brand Mythos

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Häagen-Dazs. Upon hearing the name, customers are transported to a quaint little village in denmark where ice cream is crafted by hand in an adorable store on a street lined with candy-colored buildings. It probably looks a little something like this in your head, no? But what does Häagen-Dazs actually mean? It has to mean something in Danish? Dutch? Swedish? General Scandinavian? No? What about...

Why a Great Brand Name is One of the Most Valuable Tools for your Business

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Just how crucial is a good brand name for your business success? Isn’t a solid business idea enough to be successful? Unfortunately, a good idea is no longer enough in this modern age. We live in a fast-paced world where instant appeal reigns supreme. If something doesn’t impact your audience right away, then they will swipe away and keep scrolling. This means that there’s immense pressure to...

Fortune Favors The Brave: What Can We Learn From These 4 Successful Brand Trademarks

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This post first appeared on Smart Insights on Nov. 20, 2018. If you don’t believe that having a good name will impact your business, maybe you should; catchy names outperform long and complicated names on the stock market by 33%. Sometimes, being bold when naming a business pays off. These can be the names that stick in people’s heads and set up your business for success. A name is an outgrowth...

Brand Names–And Team Names–Matter: The Chicago Cubs

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The Chicago Cubs are an iconic baseball team known across the nation for winning the World Series in 2016 for the first time in over a century. However, the team was not always known by this name. In fact, The Cubs have had several team names over the years. The shift in the Cubs’ various team names can be traced with the way the team changed over the years. The Cubs started playing baseball for...

How to Create a Brand Name that Builds a Brand Tone

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 You have made the most important decision as an entrepreneur: you have decided to start a business. However, now it is time to dive headlong into the construction of your brand. Every business needs a brand, because the brand is what engages customers, and the cornerstone of your brand is your name. Create a brand name that supports this. Creating a brand name is no easy task. The right business...

Brand Names Matter: Nike

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If you ask almost anyone on the street where they know the name “Nike” from, they’re likely to tell you about the sportswear brand, not the Greek goddess of victory from whom the company takes its name. In circles outside of the cult of classicists, the brand name Nike has eclipsed the original meaning. NIke did not always have such a catchy, impactful business name, however. When the company was...

No Brand Name is Perfect, Not Even Apple’s

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When coming up with a brand name, it is easy to fall into a rabbit hole of overthinking. When you’re looking at so many ideas at once, it can become difficult to pinpoint the strengths and weaknesses of a name, even a name you like. Of course, as you continue your quest for the right name, you may find a name that resonates with you and fits most of the criteria. As you overthink the name, you...

Brand Names Matter – Google’s Unsettling Past

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Few people know that Google is not simply an abstract brand name–it takes its name from an augmentation of googol, a term for 10 raised to the 100th power. But what if we told you that Google was not always known by their iconic, memorable brand name? If you aren’t convinced that brand names matter, Google’s history might change your mind. Back in 1996 when Google first launched, they went...

Brand Names Matter – Amazon.com

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Amazon is a widely-recognized brand that has grown to immense success over the years. However, the retailer might not be what they are today if its founder Jeff Bezos had not made a strategic business change early in its lifespan. Originally, Bezos started an online book retailer, Cadabra. He wanted to market it as “Earth’s Largest Bookstore.” The term Cadabra came from the magic word...

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