Insights from 19,000+ Naming and Branding Projects

Tagbusiness name

How to Create a Brand Name that Builds a Brand Tone

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 You have made the most important decision as an entrepreneur: you have decided to start a business. However, now it is time to dive headlong into the construction of your brand. Every business needs a brand, because the brand is what engages customers, and the cornerstone of your brand is your name. Create a brand name that supports this. Creating a brand name is no easy task. The right business...

How Audience Testing Can Help Ensure The Success Of Your Business Name

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This article was originally published as a contributor article on YoungUpstarts on October 10, 2018.  Coming up with a name for your business is an intimidating process. So much rests upon a few words that have to sum up your brand’s identity. If your name cannot support your brand, it will slow the trajectory of your business. Still, how can you ensure that the name you have chosen will perform...

The Ultimate Guide: How to Come Up With a Business Name

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the ultimate guide to naming

You’ve got the best idea since sliced bread. Now you need the perfect brand name for your business, product, website, or whatever it is that is now nameless. In other words, you need a cool business name that will sum up your emerging venture perfectly, catapulting it firmly towards the success you know it deserves. You may have wound up here for a few reasons… You’re nervous because you...

The Crowded Bar Theory and Why It Matters When Naming Your Business

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You have a great business idea. You even came up with a name. You’re so excited about this idea that you have all of your friends meet you at the local bar on a Friday night. You can’t wait to tell them about your new outdoor egg-tossing game. The conversation goes a little like this: YOU: I’m coming up with a new game for kids. FRIEND 1: Oh great, what’s it called? YOU: Egg Sport. FRIEND 2:...

Tips for Using Abstract Adjective + Noun Naming Techniques for your Business

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When naming your business, there are a variety of name types you can use. Classic, abstract, emotional, and clever names are also styles you can work with. Creative, engaging, and brief, abstract names provide almost limitless potential in our world of shrinking name availability. If you want a unique and memorable name that will serve as a strong foundation for your brand, you may consider this...

How Poetry Can Help You Name Your Business

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Why read Yates? Why did they teach Shakespeare in school? It’s not like you’ll ever have to apply poetry to your life when you grow up, right? Maybe not quite. Poetic techniques are a fantastic tool when it comes to  choosing a name for your business. Poetic devices bring two strengths to your business name. They aid in memorability, making it easier for people to pass your brand name along for...

Advanced Naming Techniques To Solidify Your Brand

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  No matter the size of your company or what your product is, when it comes down to naming, we all want a name to stick. Besides the obvious ways and basic strategies for naming, here are some advanced techniques that go above and beyond: Branding Building a brand image is not easy. Thousands of times per year new products and companies are launched along with their new name. When evaluating...

TRADEMARK VALIDATION IN NAMING

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So you’ve just picked out a new name for your start-up company. Or you’ve decided on a brand name for a new product. The next step is to start using the name, right? Wrong. Before you start using the name, you need to run a trademark search. Why Search? Your ability to use the name will depend on whether there is a likelihood of confusion between your name and pre-existing trademarks...

How to Pick a Business Name

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How to Pick a Business Name - Man Thinking

In this article, you will discover how to pick a business name with confidence using four steps for Validating Your Company, Brand, or Product Name. Choosing a business name with confidence is a struggle. Validation helps you make a strong choice that will support your goals and growth while allowing you to feel certain that the name you’ve chosen will likely not cause any major issues down the...

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