Insights from 20,000+ Naming and Branding Projects

Tagbusiness name

The Art + Science of Naming A New Product

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After spending months or even years perfecting the key attributes of a new product, you are finally ready to launch it. Beta testing is over, the kinks are all worked out, you know the best features and they are glitch free. Yet, you have not been able to land on a name. It is pretty hard to create a go-to-market plan until you have the name in hand. Time to put some time and attention into...

Name your Business, Brand, Product, or Just About Anything

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Your name is a huge part of your identity, so why would the name you choose for your brand be any different? Coming up with the right name for your business is essential to standing out in today’s competitive marketplace and attracting the attention of customers and top workforce talent. A catchy name can give you that initial advantage, allowing you to stand out from the crowd and stay in...

Does a startup need a great name?

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Every entrepreneur knows the hard truth that most startups fail. Every coach, consultant, and guru out there has a unique (sometimes secret) formula for making startups successful. The number of blogs written on this topic are endless. So let’s not go down that road yet again. Instead, let’s hone in on one hurdle that every startup must address. A single decision that certainly will not ensure...

How to come up with the best construction company name

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In starting your own construction company or building business, at first, it would seem that naming it would be the easiest step. However, you would find out that it is not that easy as you think. It is difficult to choose or come up with the best name which can perfectly fit your kind of business. So what type of name actually works for a construction company or for a building business? What...

The power of a business name

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What is the power of a business name? Before discussing what its power is, let us go back to naming people. Without even personally knowing or seeing a person, when you hear his/her name, you immediately create your first impressions on the person. I remember when I was talking to a client named Linda. We only chatted via a messaging application, but I was already thinking what kind of person she...

Ways of Naming Your Aesthetic Clinic

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Today, businesses that offer cosmetic surgery are all over the place which makes standing out in the crowd quite difficult. Building your brand is vital to draw in new clients and this will also keep them from continuously utilizing your services. Choosing a company name that is effective and unique is important since this will make first impressions last; moreover, if you end up selecting the...

Tips on Writing a Slogan for your Restaurant

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A slogan is utilized to briefly signify the ‘positioning’ of a restaurant; when it comes to marketing strategies, positioning means the act of making the brand occupy a unique and clear spot in every customer’s mind. Also, aside from having unique company names, making use of slogans can also help attract potential customers since these disclose a concise definition of who you are and what your...

Ways to Name your Yoga Center Business

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When you are trying to come up with a perfect name that will best suit your yoga studio, you will have to do a few necessary things to be able to achieve this. Generally, the first thing that you must do is to make a list of names for your yoga studio that will not conflict with any other studio name – especially a local one. How should you do this?  First is you should take the time to do...

Insights from 20,000+ Naming and Branding Projects

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