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Brand Names–And Team Names–Matter: The Chicago Cubs

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The Chicago Cubs are an iconic baseball team known across the nation for winning the World Series in 2016 for the first time in over a century. However, the team was not always known by this name. In fact, The Cubs have had several team names over the years. The shift in the Cubs’ various team names can be traced with the way the team changed over the years. The Cubs started playing baseball for...

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