Insights from 19,000+ Naming and Branding Projects


Understanding Premium Domains: What They Are And How To Budget For Them


Domains are a precious resource. In some sense, they are also a finite resource. Today, with 50 million companies starting every year, countless domains have been registered. As such, the value of a domain changes based upon the demand for it, creating two different kind of domains: non-premium and premium. Domains help set a solid foundation for your brand, so it is important to understand how...

The domains they are changin’: All you need to know about .mobi and other extensions


Remember those days when purchasing any domain name that didn’t end with a .com was out of the question? Even if someone had the option to register a short and catchy domain name with other extensions, they would still opt to choose a 6+ word domain. But over the last decade, especially led by drastic changes in the mass internet consumption patterns, the monopoly of the .com extension is now...

Insights from 19,000+ Naming and Branding Projects

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