Insights from 15,000+ Naming and Branding Projects

Tagentrepreneurship

Advanced Naming Techniques To Solidify Your Brand

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  No matter the size of your company or what your product is, when it comes down to naming, we all want a name to stick. Besides the obvious ways and basic strategies for naming, here are some advanced techniques that go above and beyond: Branding Building a brand image is not easy. Thousands of times per year new products and companies are launched along with their new name. When evaluating...

Audience Testing is Key To Unbiased Customer Validation

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Your business name is arguably the most recognizable part of your brand. Company names hold great weight, and the right one can bring about brand familiarity, customer loyalty, brand attraction, and much more. If you have embarked on a naming project, rather a first name or a rebrand, it is important to get unbiased feedback in your choice of names. Further,  you’ll want to be sure that the...

WHY SHOULD YOU REGISTER YOUR TRADEMARK?

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The best way to protect your trademark is by registering it with the United States Patent and Trademark Office (USPTO). The benefits of owning a federal trademark registration are substantial. USPTO Feedback The USPTO will give you feedback about your application within a few months of filing, including conflicts with competitors, registrability issues, or other problems that may require choosing...

Name your Business, Brand, Product, or Just About Anything

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Your name is a huge part of your identity, so why would the name you choose for your brand be any different? Coming up with the right name for your business is essential to standing out in today’s competitive marketplace and attracting the attention of customers and top workforce talent. A catchy name can give you that initial advantage, allowing you to stand out from the crowd and stay in...

How to protect your brand

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First of all, let me congratulate you for coming up with your own brand! You are probably reading this in order to prevent future legal battles and issues with regard to your branding. I tell you, you made the right decision! Building your own brand is one thing. Maintaining and protecting it from external factors which can either take advantage of it or destroy it is another, and it requires...

All you need to know about starting a business

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Starting your own business can be exciting, but it can also be very scary. The number of great possibilities already pile up your head, but you cannot exclude the unknown possibilities from entering your mind. That’s why we’ve summarized these points for all the newbies out there. These are the things you must know before you carry on with your great idea. Research and evaluate What...

The power of a business name

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What is the power of a business name? Before discussing what its power is, let us go back to naming people. Without even personally knowing or seeing a person, when you hear his/her name, you immediately create your first impressions on the person. I remember when I was talking to a client named Linda. We only chatted via a messaging application, but I was already thinking what kind of person she...

The financial terms every entrepreneur should know

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Entrepreneurs are generally equipped with a variety of skills needed to run a business. In the online industry, there are terms which are necessary for entrepreneurs to understand more and monitor their sales and impact on the target market. These are usually technological terms such as social media, affiliate marketing, email campaigns and leads. However, aside from technological terms, an...

Insights from 15,000+ Naming and Branding Projects

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