Insights from 20,000+ Naming and Branding Projects

TagHow to create a brand name

How To Use Abstract Names For Your Business


Xerox, Vivo, Hulu. These names would just sound like a random jumble of sounds to many people if they were unfamiliar with the brands associated with them. These are abstract brand names, meaning they have no obvious connotations or roots and no direct association with the service or product the business is selling. Abstract brand names are rich with potential due to their originality...

5 Styles of Effective, Evocative Names for Your Business


Remember the first time you heard about some of your favorite brands? It was the name that gave you the first taste of that brand. Some of the brands that I remember learning about for the first time include Berkshire Hathaway Real Estate, Sales Force, Dollar Shave Club, Squatty Potty, and Uber. Looking back, I can clearly see how unique these first impression where, from presigue to curiosity to...

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