Insights from 19,000+ Naming and Branding Projects

Tagjust do it

Don’t Do it Like Nike Did It: Tagline Tips from the Experts

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This article was first published on EXeideas on 11/21/2018 We all know Nike’s iconic tagline, Just Do It, though perhaps some of us can’t hear it without thinking of Shia LaBeouf’s “Just Do It” video. Many people love Nike’s tagline. It’s short, it’s inspiring, and it’s to the point. It tells the story of the brand, and it sets the stage for the customer’s experience. However, it also is not the...

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