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How To Name Your Business So That It Will Stand Out


One of the biggest mysteries of business, and most of life, is how businesses grow into the names they choose. Your business name is one of the most important factors that determines not only your customer’s mindset when they buy from you, but your business operation and overall success. For example, Amazon Inc. was named after the Amazon rainforest, the largest tropical rainforest in the...

The Crowded Bar Theory and Why It Matters When Naming Your Business


You have a great business idea. You even came up with a name. You’re so excited about this idea that you have all of your friends meet you at the local bar on a Friday night. You can’t wait to tell them about your new outdoor egg-tossing game. The conversation goes a little like this: YOU: I’m coming up with a new game for kids. FRIEND 1: Oh great, what’s it called? YOU: Egg Sport. FRIEND 2:...

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