Insights from 20,000+ Naming and Branding Projects

Tagnaming process

4 Tips for How to Crowdsource and Make it Count

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When you run out of ideas, you may feel like an over-boiled egg, dense and sapped of moisture. If only there was a pool of minds that you could draw from to give you a multitude of ideas. Oh, wait. There is! Crowdsourcing in the practice of obtaining information or completing a project by enlisting the help of a broad online group – and it is a fantastic way to develop a knockout brand or...

The Crowded Bar Theory and Why It Matters When Naming Your Business

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You have a great business idea. You even came up with a name. You’re so excited about this idea that you have all of your friends meet you at the local bar on a Friday night. You can’t wait to tell them about your new outdoor egg-tossing game. The conversation goes a little like this: YOU: I’m coming up with a new game for kids. FRIEND 1: Oh great, what’s it called? YOU: Egg Sport. FRIEND 2:...

Name your Business, Brand, Product, or Just About Anything

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Your name is a huge part of your identity, so why would the name you choose for your brand be any different? Coming up with the right name for your business is essential to standing out in today’s competitive marketplace and attracting the attention of customers and top workforce talent. A catchy name can give you that initial advantage, allowing you to stand out from the crowd and stay in...

Insights from 20,000+ Naming and Branding Projects

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