Insights from 20,000+ Naming and Branding Projects

Tagnaming your business

How To Make Your Brand Explode Rather Than Your Brain: Expert Tips To Choosing The RIGHT Name For Your Company

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This article about choosing a business name was written by Squadhelp founder Darpan Munjal and first published on Entrepreneur. The best names support business success – the worst names help you fail! Choosing a great name for your company is much trickier than most founders first believe. The best brand names wander into our subconscious unnoticed. They assimilate smoothly into different...

How and When to Use Emotional Appeals in Business Names

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Aristotle outlined three principle persuasion techniques, Ethos (ethical appeals), Logos (logical appeals), and Pathos (emotional appeals). Because your business name is a means of persuading your potential customers to buy your product or service, you can utilize aristotelian rhetoric when naming your business. This article outlines the strength of emotion appeals when applied to business naming...

The Crowded Bar Theory and Why It Matters When Naming Your Business

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You have a great business idea. You even came up with a name. You’re so excited about this idea that you have all of your friends meet you at the local bar on a Friday night. You can’t wait to tell them about your new outdoor egg-tossing game. The conversation goes a little like this: YOU: I’m coming up with a new game for kids. FRIEND 1: Oh great, what’s it called? YOU: Egg Sport. FRIEND 2:...

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