Insights from 19,000+ Naming and Branding Projects

Tagnaming

How to Come Up With a Brand Name That Tells a Story

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how to tell a story with a brand

This article was first published on LucidPress.com Fundamentally, stories are about connection. They offer universals for everyone to relate to, and they establish common experiences between people. In business, storytelling can be a powerful tool, especially when it comes to branding. But what if we told you that you can also use your brand name to tell a story? Applying stories to your business...

Brand Name Creation: How Starbucks was Born from Sound

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Starbucks is an iconic brand that has become synonymous with “coffee.” Some friends even say they’re going to grab “Starbucks” before work rather than saying they’ll meet for coffee. That’s the power of a great brand name. It gets integrated into our daily speech patterns. Coming up with a great brand name, however, is no each tasks. But how exactly did the founders of the the successful coffee...

Brainstorming Business Names Using Value Propositions

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This article was first published by EO Network. Written for EO by Grant Polachek, the director of marketing at Inc. 500 company Squadhelp.com. Part of being an entrepreneur or small business owner is getting excited about your venture. You obsess over it to the point that most of your daydreams revolve around details of your business plan—which beers you’ll offer at your new pizza place or the...

Tips for Using Abstract Adjective + Noun Naming Techniques for your Business

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When naming your business, there are a variety of name types you can use. Classic, abstract, emotional, and clever names are also styles you can work with. Creative, engaging, and brief, abstract names provide almost limitless potential in our world of shrinking name availability. If you want a unique and memorable name that will serve as a strong foundation for your brand, you may consider this...

How Poetry Can Help You Name Your Business

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Why read Yates? Why did they teach Shakespeare in school? It’s not like you’ll ever have to apply poetry to your life when you grow up, right? Maybe not quite. Poetic techniques are a fantastic tool when it comes to  choosing a name for your business. Poetic devices bring two strengths to your business name. They aid in memorability, making it easier for people to pass your brand name along for...

How To Use Abstract Names For Your Business

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Xerox, Vivo, Hulu. These names would just sound like a random jumble of sounds to many people if they were unfamiliar with the brands associated with them. These are abstract brand names, meaning they have no obvious connotations or roots and no direct association with the service or product the business is selling. Abstract brand names are rich with potential due to their originality...

How To Come Up With A Terrific Name For An App

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  You had a great idea and completed–or are in process of– the research and development phase to transform it into an app. Kudos & congratulations! That is an accomplishment to be proud of. You may just be at a sticking point trying to determine what to call it and how to brand it. We are here to help. How To Get Started We recommend writing a short brief about your product...

TRADEMARK VALIDATION IN NAMING

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So you’ve just picked out a new name for your start-up company. Or you’ve decided on a brand name for a new product. The next step is to start using the name, right? Wrong. Before you start using the name, you need to run a trademark search. Why Search? Your ability to use the name will depend on whether there is a likelihood of confusion between your name and pre-existing trademarks...

Audience Testing is Key To Unbiased Customer Validation

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Your business name is arguably the most recognizable part of your brand. Company names hold great weight, and the right one can bring about brand familiarity, customer loyalty, brand attraction, and much more. If you have embarked on a naming project, rather a first name or a rebrand, it is important to get unbiased feedback in your choice of names. Further,  you’ll want to be sure that the...

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