Insights from 15,000+ Naming and Branding Projects

Tagnaming

How To Come Up With A Terrific Name For An App

H

  You had a great idea and completed–or are in process of– the research and development phase to transform it into an app. Kudos & congratulations! That is an accomplishment to be proud of. You may just be at a sticking point trying to determine what to call it and how to brand it. We are here to help. How To Get Started We recommend writing a short brief about your product...

TRADEMARK VALIDATION IN NAMING

T

So you’ve just picked out a new name for your start-up company. Or you’ve decided on a brand name for a new product. The next step is to start using the name, right? Wrong. Before you start using the name, you need to run a trademark search. Why Search? Your ability to use the name will depend on whether there is a likelihood of confusion between your name and pre-existing trademarks...

Audience Testing is Key To Unbiased Customer Validation

A

Your business name is arguably the most recognizable part of your brand. Company names hold great weight, and the right one can bring about brand familiarity, customer loyalty, brand attraction, and much more. If you have embarked on a naming project, rather a first name or a rebrand, it is important to get unbiased feedback in your choice of names. Further,  you’ll want to be sure that the...

Strategies to Avoid Business Name Debacles

S

To catapult your startup to international acclaim it is important to name your company and brand with a moniker that resonates with your target customer. To fulfill the dream of your business growing into a unicorn worth billions, start by distilling the vision of your startup into a memorable and meaningful name. Here are some tips and pitfalls to avoid a costly disaster. A Word of Caution on a...

Name your Business, Brand, Product, or Just About Anything

N

Your name is a huge part of your identity, so why would the name you choose for your brand be any different? Coming up with the right name for your business is essential to standing out in today’s competitive marketplace and attracting the attention of customers and top workforce talent. A catchy name can give you that initial advantage, allowing you to stand out from the crowd and stay in...

What is a good name for my … ?

W

What is a good name for? This is a question our team gets asked multiple times per day. What’s a great name for an IT Firm, a Real Estate Agency, an e-Commerce, a Pizza Restaurant, a Documentary (You get the point). The Truth About Finding an Awesome Name Your business category is only a small fraction of the many aspects that should come together in the one, two, or three words that are your...

Does a startup need a great name?

D

Every entrepreneur knows the hard truth that most startups fail. Every coach, consultant, and guru out there has a unique (sometimes secret) formula for making startups successful. The number of blogs written on this topic are endless. So let’s not go down that road yet again. Instead, let’s hone in on one hurdle that every startup must address. A single decision that certainly will not ensure...

Conducting short and effective brainstorming meetings

C

Brainstorming is essential. Whether you’re trying to decide on the name that you’re going to use for the company or you’re developing expansion ideas and marketing plans, without help from others, you’re going to struggle to find great solutions and answers. That’s why it’s important that you know how to make each brainstorming session effective–without taking up too much time. Draft a...

Should you use a play on words in your name?

S

When you tell someone that you’re going to start a business, what’s the first thing that they ask you? It’s not ‘what are you going to do?’ It’s not even ‘where are you going to run it?’ It’s ‘what’s your name?’ Everyone wants to know the name of your business! So, if you’re in this situation, you’re probably wondering, what makes a great name? You want something that’s catchy, aesthetically...

Insights from 15,000+ Naming and Branding Projects

A New Way To Name


Have a great name in 3-5 days--or less.

1) Experts submit hundreds of name ideas and matching URLs.
2) We test your favorite names with your audience.
3) A licensed Trademark attorney provides risk scores.
4) You start your business with an awesome name.
Start A Naming Contest

Free eBook