Insights from 18,000+ Naming and Branding Projects
When naming your business, there are a variety of name types you can use. Classic, abstract, emotional, and clever names are also styles you can work with. Creative, engaging, and brief, abstract names provide almost limitless potential in our world of shrinking name availability. If you want a unique and memorable name that will serve as a strong foundation for your brand, you may consider this...
Why read Yates? Why did they teach Shakespeare in school? It’s not like you’ll ever have to apply poetry to your life when you grow up, right? Maybe not quite. Poetic techniques are a fantastic tool when it comes to choosing a name for your business. Poetic devices bring two strengths to your business name. They aid in memorability, making it easier for people to pass your brand name along for...
Xerox, Vivo, Hulu. These names would just sound like a random jumble of sounds to many people if they were unfamiliar with the brands associated with them. These are abstract brand names, meaning they have no obvious connotations or roots and no direct association with the service or product the business is selling. Abstract brand names are rich with potential due to their originality...
You had a great idea and completed–or are in process of– the research and development phase to transform it into an app. Kudos & congratulations! That is an accomplishment to be proud of. You may just be at a sticking point trying to determine what to call it and how to brand it. We are here to help. How To Get Started We recommend writing a short brief about your product...
If you are in business, chances are that you want a business name for clients, colleagues, coworkers, and target customers to remember you by. Your name is your brand, calling card and leave behind all in one. It is the personification of your business in a few short words. Start with Key Criteria According to Grant Polacheck, Director of Marketing & Operations at Squadhelp, and one of...
So you’ve just picked out a new name for your start-up company. Or you’ve decided on a brand name for a new product. The next step is to start using the name, right? Wrong. Before you start using the name, you need to run a trademark search. Why Search? Your ability to use the name will depend on whether there is a likelihood of confusion between your name and pre-existing trademarks...
Your business name is arguably the most recognizable part of your brand. Company names hold great weight, and the right one can bring about brand familiarity, customer loyalty, brand attraction, and much more. If you have embarked on a naming project, rather a first name or a rebrand, it is important to get unbiased feedback in your choice of names. Further, you’ll want to be sure that the...
To catapult your startup to international acclaim it is important to name your company and brand with a moniker that resonates with your target customer. To fulfill the dream of your business growing into a unicorn worth billions, start by distilling the vision of your startup into a memorable and meaningful name. Here are some tips and pitfalls to avoid a costly disaster. A Word of Caution on a...
Your name is a huge part of your identity, so why would the name you choose for your brand be any different? Coming up with the right name for your business is essential to standing out in today’s competitive marketplace and attracting the attention of customers and top workforce talent. A catchy name can give you that initial advantage, allowing you to stand out from the crowd and stay in...
What is a good name for? This is a question our team gets asked multiple times per day. What’s a great name for an IT Firm, a Real Estate Agency, an e-Commerce, a Pizza Restaurant, a Documentary (You get the point). The Truth About Finding an Awesome Name Your business category is only a small fraction of the many aspects that should come together in the one, two, or three words that are your...
Insights from 18,000+ Naming and Branding Projects