Insights from 18,000+ Naming and Branding Projects

Tagnew-business

How To Use Abstract Names For Your Business

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Xerox, Vivo, Hulu. These names would just sound like a random jumble of sounds to many people if they were unfamiliar with the brands associated with them. These are abstract brand names, meaning they have no obvious connotations or roots and no direct association with the service or product the business is selling. Abstract brand names are rich with potential due to their originality...

Advanced Naming Techniques To Solidify Your Brand

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  No matter the size of your company or what your product is, when it comes down to naming, we all want a name to stick. Besides the obvious ways and basic strategies for naming, here are some advanced techniques that go above and beyond: Branding Building a brand image is not easy. Thousands of times per year new products and companies are launched along with their new name. When evaluating...

TRADEMARK VALIDATION IN NAMING

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So you’ve just picked out a new name for your start-up company. Or you’ve decided on a brand name for a new product. The next step is to start using the name, right? Wrong. Before you start using the name, you need to run a trademark search. Why Search? Your ability to use the name will depend on whether there is a likelihood of confusion between your name and pre-existing trademarks...

Audience Testing is Key To Unbiased Customer Validation

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Your business name is arguably the most recognizable part of your brand. Company names hold great weight, and the right one can bring about brand familiarity, customer loyalty, brand attraction, and much more. If you have embarked on a naming project, rather a first name or a rebrand, it is important to get unbiased feedback in your choice of names. Further,  you’ll want to be sure that the...

The Art + Science of Naming A New Product

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After spending months or even years perfecting the key attributes of a new product, you are finally ready to launch it. Beta testing is over, the kinks are all worked out, you know the best features and they are glitch free. Yet, you have not been able to land on a name. It is pretty hard to create a go-to-market plan until you have the name in hand. Time to put some time and attention into...

Strategies to Avoid Business Name Debacles

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To catapult your startup to international acclaim it is important to name your company and brand with a moniker that resonates with your target customer. To fulfill the dream of your business growing into a unicorn worth billions, start by distilling the vision of your startup into a memorable and meaningful name. Here are some tips and pitfalls to avoid a costly disaster. A Word of Caution on a...

Name your Business, Brand, Product, or Just About Anything

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Your name is a huge part of your identity, so why would the name you choose for your brand be any different? Coming up with the right name for your business is essential to standing out in today’s competitive marketplace and attracting the attention of customers and top workforce talent. A catchy name can give you that initial advantage, allowing you to stand out from the crowd and stay in...

How to Name your Italian Restaurant

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Selecting a name for your brand new restaurant can be a very tedious and challenging task, especially if this is going to be an Italian restaurant and you do not really know any Italian words to make this work. Yet the danger in this is when you are choosing a company name that is actually inappropriate, or worse, grammatically incorrect which is not only embarrassing, but could also put your...

Smart Ways to Name your Transportation Network Company

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A transportation network company or TNC works by connecting passengers with drivers who offer these transportation services by utilizing their personal non-commercial vehicles; for all parties to connect with each other successfully, the company’s website and mobile app is used.   Choosing a company name is known to be one of the most challenging yet vital things to do when starting a...

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