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Don’t Do it Like Nike Did It: Tagline Tips from the Experts

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This article was first published on EXeideas on 11/21/2018 We all know Nike’s iconic tagline, Just Do It, though perhaps some of us can’t hear it without thinking of Shia LaBeouf’s “Just Do It” video. Many people love Nike’s tagline. It’s short, it’s inspiring, and it’s to the point. It tells the story of the brand, and it sets the stage for the customer’s experience. However, it also is not the...

Brand Names Matter: Nike

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If you ask almost anyone on the street where they know the name “Nike” from, they’re likely to tell you about the sportswear brand, not the Greek goddess of victory from whom the company takes its name. In circles outside of the cult of classicists, the brand name Nike has eclipsed the original meaning. NIke did not always have such a catchy, impactful business name, however. When the company was...

How to come up with a tagline like Nike

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The “Just do it” tagline has been popular for the longest period anyone can remember. It has been standing out, and I don’t even need to tell you which brand it represents.  Nike has been effective on using its tagline. It purely stands out. It is simple, memorable and timeless. The company has conquered all the dos on tagline creation and has captured the essence of having a...

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