Insights from 20,000+ Naming and Branding Projects

Tagpractical tips



So you’ve just picked out a new name for your start-up company. Or you’ve decided on a brand name for a new product. The next step is to start using the name, right? Wrong. Before you start using the name, you need to run a trademark search. Why Search? Your ability to use the name will depend on whether there is a likelihood of confusion between your name and pre-existing trademarks...

The Art + Science of Naming A New Product


After spending months or even years perfecting the key attributes of a new product, you are finally ready to launch it. Beta testing is over, the kinks are all worked out, you know the best features and they are glitch free. Yet, you have not been able to land on a name. It is pretty hard to create a go-to-market plan until you have the name in hand. Time to put some time and attention into...

Tips on Creating a Name for Fashion Store


In the retailing business, the name of your store is the endowment of your company and brand so every single thing that you do will be linked to your store’s name. Remember, when customers or prospects talk about your store or company, they are going to automatically mention this and refer it by the name. Since the name of your fashion store will be the foundation of all your marketing strategies...

Name a Business – How to Choose a Hotel Name


Within your town, there are probably tens or hundreds of beautiful hotels around, and venturing into the online world for your hotel business can be a challenging and interesting thing. Social media, local competitors, associations, hotel brand franchises, online travel agents, and more are just a start since your hotel business name ideas should be more of an asset and an excellent online...

A Quick Beginners Guide for a Successful Online Business


If this will be your first time establishing an online business, there will be a few necessary and vital things that you need to consider for it to grow and become a success. However, you should keep in mind that there will be a lot of challenges along the way, yet despite these, there will also be great rewards once you are able to handle the ins and outs of your online business. Just like every...

Tips for Building a Healthy & Successful Online Business


We all know that the real environment and world of business can be quite unrelenting; success is handsomely rewarded, whereas mistakes are greatly punished. The benefit, however, of this reality is that it keeps every business owner honest. You will not be able to tolerate laziness, weakness, as well as bad ideas because if any of these are incorporated into your business or marketing strategies...

Mistakes to Avoid when Naming your Business


When you are able to come up with a unique and highly effective name for your business, you can be sure that it will do wonders for it in the long run; however, if the name of your business is inappropriate or inadequately chosen, expect that it will have negative effects on it despite how great your business is.  Remember that a few elements when choosing a name for your business are subjective...

Insights from 20,000+ Naming and Branding Projects

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