TRADEMARK VALIDATION IN NAMING

So you’ve just picked out a new name for your start-up company. Or you’ve decided on a brand name for a new product. The next step is to start using the name, right? Wrong. Before you start using the name, you need to run a trademark search. Why Search? Your ability to use the name will […]

Three Steps To Validating Your Company, Brand Or Product Name

Your company name is one of the most valuable assets to your brand. Through your name you can accomplish making a great first impression, implementing brand recognition, and accurately describing your company’s purpose. If you have embarked upon a naming project and have narrowed down your name search to a few great choices, it is […]

WHY SHOULD YOU REGISTER YOUR TRADEMARK?

The best way to protect your trademark is by registering it with the United States Patent and Trademark Office (USPTO). The benefits of owning a federal trademark registration are substantial. USPTO Feedback The USPTO will give you feedback about your application within a few months of filing, including conflicts with competitors, registrability issues, or other problems […]