Insights from 18,000+ Naming and Branding Projects

Tagunique company names

Advanced Naming Techniques To Solidify Your Brand

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  No matter the size of your company or what your product is, when it comes down to naming, we all want a name to stick. Besides the obvious ways and basic strategies for naming, here are some advanced techniques that go above and beyond: Branding Building a brand image is not easy. Thousands of times per year new products and companies are launched along with their new name. When evaluating...

TRADEMARK VALIDATION IN NAMING

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So you’ve just picked out a new name for your start-up company. Or you’ve decided on a brand name for a new product. The next step is to start using the name, right? Wrong. Before you start using the name, you need to run a trademark search. Why Search? Your ability to use the name will depend on whether there is a likelihood of confusion between your name and pre-existing trademarks...

Audience Testing is Key To Unbiased Customer Validation

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Your business name is arguably the most recognizable part of your brand. Company names hold great weight, and the right one can bring about brand familiarity, customer loyalty, brand attraction, and much more. If you have embarked on a naming project, rather a first name or a rebrand, it is important to get unbiased feedback in your choice of names. Further,  you’ll want to be sure that the...

Tips on Naming a Soap Business

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Coming up with effectively unique company names for your soap business is one of the smartest and most important ways to distinguish your products and services from your competitors. There are tons of businesses today that also deal with soap and other beauty products so it is best to do a little research on other cosmetic, soap, and skincare companies / businesses to avoid creating a name that...

Tips on Writing a Slogan for your Restaurant

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A slogan is utilized to briefly signify the ‘positioning’ of a restaurant; when it comes to marketing strategies, positioning means the act of making the brand occupy a unique and clear spot in every customer’s mind. Also, aside from having unique company names, making use of slogans can also help attract potential customers since these disclose a concise definition of who you are and what your...

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