Insights from 19,000+ Naming and Branding Projects

Tagvalue propositions

Brainstorming Business Names Using Value Propositions

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This article was first published by EO Network. Written for EO by Grant Polachek, the director of marketing at Inc. 500 company Squadhelp.com. Part of being an entrepreneur or small business owner is getting excited about your venture. You obsess over it to the point that most of your daydreams revolve around details of your business plan—which beers you’ll offer at your new pizza place or the...

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