Insights from 20,000+ Naming and Branding Projects

How to Name Your Technology Consulting Company in Seven Steps


Starting a new technology consulting company can be an incredibly exciting adventure. But in order to succeed in this highly competitive industry, you are going to want to find a business name that effectively conveys your brand’s ideal image.

Taking the time to brainstorm technology consulting company names will definitely pay off in the long-run. And by keeping these simple tips in mind, your company can immediately begin moving in the right direction.

Think about the message you are trying to convey

The name of your company will be the first impression you have on a potential client. It is important to think about the kind of impression you are trying to make. When thinking about how to name a technology consulting company, you may want to try to choose a name that establishes strength and credibility.

Identify your target market

Your target will directly influence the kind of name you should be trying to come up with. Think about how your intended customer think, what’s important to them, and what kind of a business they will want to engage with. Doing so will help you project your brand image more effectively.

Choose a naming style

There are a lot of different business name styles and each of them poses various pros and cons. Whether you choose to use the names of the founders, a fresh original word, a technical word, or any other style of brand name you are going to want to make your final decision with your target market in mind.

Brainstorm as many technology consulting business name ideas as you can

The most difficult—but most rewarding—component of the naming process is brainstorming as many ideas as you possibly can. If you can take some time to think of 50-100+ possible names, you will be able to see which ones actually stick.

Consider enlisting outside help

The name of your new business is something you are going to want to be sure you end up getting right. Instead of trying to do all of the naming work on your own. The more people you can engage in the brainstorming process, the more diverse names you will consider. This results in a better change of finding a strong brand name that will help you succeed. 

Check for trademark and url availability

Before you begin registering your business, purchasing business cards, merchandise, or anything else, you must make sure your potential technology consulting company name is not already trademarked. You are also going to want to make sure there is a good url available for your company to use—this is especially important for a company based in the tech industry.

Conduct some basic market testing

Before you make any final decisions, you  want to see how people react to each of the final names you are considering. There are a variety of different ways to gather objective data from third parties; when doing so, make sure you ask a random sample of your target market (not just your family and friends).

Once you have made a final choice on a name for your technology consulting company, you can begin working towards your long-term goals. And starting off with a great technology consulting company name can enable you to stand out in an otherwise crowded industry.

About the author

Janna Sevilla
Insights from 20,000+ Naming and Branding Projects

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