Are you thinking of ways to name a your Interior Design Business but are having a difficult time? Do you think it is tricky to come up with a name for your business? You are not alone since this is probably among the most difficult tasks when it comes to starting a business, and you just want to choose that perfect name that will work. However, since it is a decision that should not be taken lightly, coming up with a highly effective one can be difficult.
Selecting the right name is a very important step when starting your own interior design business, so here are some tips to name the business effectively:
Avoid Names with ‘Unique’ Spellings
Uniquely spelled business names can sometimes be interesting, yet when coming up with business name ideas, it is much better to stick with words that can easily be spoken and spelled out by customers and prospects. Usually, those who first startup a business try unusually spelled names to make it stand out, however, it can be troublesome when people try to Google your business or brand, or when they attempt to refer you to prospects.
You may think it is boring but sticking to the classic spelling of a word is much better than having to spell out or explain why the business’ name is spelled like this.
Be Clear and Concise
Occasionally, some business owners decide to select names that are basically nonsense words; quirky words such as Google, Tumblr, Yahoo, or even trademark-proof names that are created from scratch like Novartis can be risky.
You have an interior design business, so making use of the words spaces, rooms, interiors, or any other related word to the business can readily help your clients and prospects. These help greatly since people can determine what you and your business has to offer. If a restaurant that focuses on steaks names their business ‘Sweet Selections’, people would most likely assume the restaurant to be a dessert shop or a café; also, it would take a lot of good marketing for clients to actually associate ‘Sweet Selections’ with a steak restaurant.
Avoid Using Maps to Name a Business
Let’s say you live somewhere in San Francisco, choosing a name such as San Francisco Interior Design may not really help with your long-term goals especially if you plan to expand into a product line in the near future.
Remember that it is best to avoid choosing names that will not allow your business to expand or add to its line of products or services.
Stick with Simple Names
The shorter the name, the better; try limiting the name of your choice to just two syllables and avoid utilizing hyphens and other special characters. Because some directory listings and algorithms work alphabetically, select a name that is closer to A instead of Z. Today, it even helps better if the name that you choose can be altered to a verb such as Google me.
Before you even fall in love with the name you choose, make sure that no one else is using it already. Remember that the name of your interior design business and internet domain should be the same so customers and prospects can easily find you and know that it is you.
Also, keep in mind that worrying too much about what your business’ name should be is not something that will stop you from building and making it successful. This is why having some time to research is necessary when coming up with a name for your business. However, if you are still having trouble thinking of an effective name that will work, why not host your own naming contest in sites like Squadhelp, to get some great suggestions from creativesall over.