Insights from 20,000+ Naming and Branding Projects

Top Compound Business Names – Branding Expert Picks


Compound names are a popular choice when it comes to business and have proven to be very effective. Essentially, a compound name is the combination of two words, squished together to create one new, catchy brand name.

A great example of this is SnapChat. The brand name brings together two ideas that are at the core of the company’s operation – images (snap) and socializing (chat). We get the gist from the name alone that the app will offer us a way to share photos.

Some of the most successful brands of our time have utilized this approach, combining two words together in a catchy name. Our branding experts have pulled together a list of their favorite compound names. If a business features on this list, you know they’ve won at the name game – the brains behind these names should be proud!

  1. SnapChat
  2. Facebook
  3. PayPal
  4. NetFlix
  5. Airbnb
  6. Coinbase
  7. DoorDash
  8. OpenDoor
  9. WeWork
  10. CreditKarma
  11. North Face
  12. SurveyMonkey
  13. Squadhelp
  14. BikeDog
  15. AutoNation

If you’ve got a great business idea but are struggling to decide on a name, it might be time to consider a compound one. Think about the purpose of your business and its different components, then brainstorm words that accurately reflect these factors. 

Picking the right name is tricky, so if you are still coming up blank try using a business name generator for inspiration. Even if it doesn’t provide compound names, it may trigger some new ideas that you can use to build your own brand name. 

Compound names have a great track record when it comes to effectiveness and are definitely worth the consideration when picking a business name. A catchy but clear title will reap the most rewards and have you well on the way to business success.

About the author

Grant Polachek

Grant Polachek is the Director of Marketing at Squadhelp–transforming the way names are developed by combining an affordable agency-level brainstorming process with the unmatched creativity of “the crowd.”

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