Insights from 30,000+ Naming and Branding Projects

Top Play On Words Business Names – Branding Expert Picks


You don’t have to lose an arm and a leg before coming up with a business name.

Having a business name that play on words is a brilliant way entrepreneurs with a ton of energy and a sense of humor can sell, not just their business, but their fun-selves to their customers.

Play on words business names use everything from slangs, puns, and onomatopoeia to create names that are amusing. 

They present nothing of the stiffness we’ve come to expect from regular business names, and this freedom is captured in the brand names of hair salons like ‘Curl Up and Die,’ restaurants like ‘Frying Nemo,’ or even the towing company; ‘Camel Tow’.

And although they sound ridiculous, these names are the reason these businesses stand out from their competitors.

In the right industry, they make an excellent choice for any business owner who wants to take the bull by the horns and evoke that sense of wonder and curiosity in the minds of their customers.

Business Names That Play on Words

The path to creating a business name that plays on words isn’t a one-way street. There are lots of ways you can let your creativity shine in your business name, but make sure it’s something people can easily understand like:

  • Jurassic Pork
  • Lord of the Fries
  • Tequila Mockingbird
  • Big Ass Fans
  • The Codfather

Take it from the experts: For your play on words business name to reach the pinnacle of its potential, it must accurately reflect the services your business offers, its culture and values.

And speaking of names that reflect value, here are a few suggestions from Squadhelp’s branding team to point you in the right direction.

  • Deja Brew
  • Inner Peas
  • EyeQ
  • Surelock Homes
  • Brewed Awakening
  • Lawn and Order
  • Sew What?
  • Wok This Way
  • OptimEyes
  • Hair Force One
  • Pastabilities
  • Planet of the Grapes
  • Bits & PCs
  • 23 and Me

A look at these names and you can see their appeal and originality, how humor was skillfully woven into them, how names like ‘Hair Force One,’ and ‘Planet of the Grapes,’ took the familiar and transformed them into catchy and witty business names that don’t need to be explained.

We might never enter the white house but at least we can hitch a ride on ‘Hair Force One’.

Wok This Way before Generating a Play on Words Business Name

Before unleashing your inner Sherlock to generate a business name, understand that your name must communicate your brand’s values and services. You don’t want your customers scratching their head in confusion, so understand that:

It Begins With Your Brand

Have a complete understanding of your business before getting a name that plays on words. By knowing what your business does, its values, goals, and target customers, you’d be able to tell if your business needs a name that plays on words.

Why’s this important? Local restaurants might draw in customers with play on words business names, but the same can’t be said for businesses in the financial and medical sectors.

Brainstorm is Necessary

Now that you’ve gotten as much information about your business, it’s time to unleash your inner Sherlock and brainstorm as many business names that play on words and fit your services.

Write as many names as you can. Channel your creativity by looking out for names that are short, simple, and roll of the tongue.

Above all, make sure it captures key elements of your brand’s vision because it’ll make it easier to pick a name that triggers an emotional response from your customers.

But supposing you get stuck at any point, then consider getting a squad of naming Sherlocks to help you generate that exciting business name that’ll communicate the originality and competence your business needs.

Remember: Your business name needs to sound good when you say it.

Avoid Complications

This is supposed to be the part where we tell you to avoid complex names because customers forget them easily, but you already figured that out, so instead, we’d be focusing on another type of complication, trademark infringement.

Lawsuits kill businesses. So make sure you protect yours by doing a thorough search on Google and also the USPTO to see if your business name is already trademarked. And if it hasn’t, go ahead and register your business.

Keep Going

Starting your business with a strong name would set it on a clear path to success, and speaking of greatness; make sure your business has an active domain name and social media handles.

Don’t leave your customers stranded online.

About the author

Kathleen Krause
Insights from 30,000+ Naming and Branding Projects

The World’s #1 Naming Platform

The smartest, fastest brand name process

1) Largest naming community
2) High quality & collaboration
3) Agency-level features
Start A Naming Contest

Explore Our Hand-Picked Collection Of Premium Names Available for Immediate Purchase

Free eBook

Recent Posts