Insights from 20,000+ Naming and Branding Projects

Top Real Word Business Names – Branding Expert Picks


Business owners rack their brains for months trying to come up with a catchy and effective business name. They brainstorm industry keywords, search for emotionally resonant phrases, and labor over various combinations of these words to create something modern-sounding and competitive. 

But what about something much simpler? 

Naming your company with a real word is a bold move that announces your presence in the industry with strength and elegance. 
Take a look at these real word business names hand-picked from the branding experts here at Squadhelp.

  1. Apple
  2. Swoop
  3. Slack
  4. Amazon
  5. Target
  6. Match
  7. Caterpillar
  8. Oracle
  9. Nationwide
  10. Delta
  11. Mint
  12. Tinder
  13. Swipe
  14. Uber
  15. Square
  16. Vine
  17. Lush
  18. Acorns
  19. Polo
  20. Obey

In short, choosing a real word for your business name is a confident and sophisticated choice that will stand the test of time. Plus, it can save you a lot of mental anguish and unneeded hassle in the long run. 

Check out our business name generator for new name ideas and learn all you need to know about coming up with your own business name.  

About the author

Grant Polachek

Grant Polachek is the Director of Marketing at Squadhelp–transforming the way names are developed by combining an affordable agency-level brainstorming process with the unmatched creativity of “the crowd.”

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