Insights from 20,000+ Naming and Branding Projects

How to Name Your Vitamin and Supplements Brand


Great names preframe a brand experience, attract attention, get remembered, connect with an audience, and facilitate buzz, referrals, and sales. Your supplements brand  name can be a true communication asset, helping you reach key business goals – and we’re not just talking about abstract goals like the development of brand recognition over time:

When a vitamin and supplements brand uses a great name, they are likely to attract more customers from their digital advertising than their competition who is using a flat, uninteresting name. And no one wants to be the business that causes this awkward situation:

“Hey, where did you get that protein shake? It really tastes great!”

“Oh. I get it for a great price and it’s ship for free. Over at … oh, I can remember the website right now.”

With this in mind, follow these guidelines to develop your owner amazing supplements brand name ideas and finding a great name that will help you succeed:   

Envision the results

You are launching a vitamin and supplements brand, and you’re struggling to find the right name. The first step is to hone the creative process. Start by thinking about the brand that you’re trying to build, and determine some core concepts essential to the success of your brand.

Vitamin and Supplement brands typically fall into one of a few categories: high-end-scientific, natural-organic, or bright-positive. Typically your supplements brand name should reflect the core brand elements.

Also, when naming a supplements brand, it is important to realize that it’s one of the most crowded industries. So realistic expectations will be important when finding a trademarkable name, as well as a relevant URL.

Ask yourself, What do I want people to know about my vitamin and supplement brand immediately?

Here are some common answers:

    • It is High-end
    • It is Modern
    • It is Unique
  • It is Fun

Deciding which direction works best for your company will give you a sharp focus and help you develop a name (and a brand) that will support your success. Learn more about how to name a business with effective and evocative brand styles.  

Snapback Energy, a winning name from one of the many Squadhelp Vitamin and Supplements Naming Contests, is a great example of a catchy and memorable name that captures the benefit of using the product. Snapback hints at the uncomfortable state of not feeling good, and Energy speak to the core benefit, which everyone want more of.

Develop your focus

Now that you’ve decided on a central direction, create a one or two sentence project statement to keep your naming efforts on target. Here are some examples:

    • We need a fresh modern name so prospects will understand that we’re different, allowing us to become the next exciting brand in the vitamin and supplements industry.
    • We need a sophisticated and timeless name to establish a high-priced brand that will appeal to wealthy individuals.   
  • We need an elegant and energetic name that will appeal to women committed to health and wellness.

A lot of wellness entrepreneurs dive into their naming project head first without taking the appropriate time to set the stage for success, hoping that “creativity” and “inspiration” will swoop in and provide an amazing outcome. After 15,000 naming projects, developing hundreds of vitamins and supplement brand names, we believe strongly in a more systemic and strategic approach.

RippedFX is an example of a short memorable supplement brand name that speaks directly to the target market with the benefits of using the products – getting ripped! The project statement that resulted in the brand name probably read something like this: We’re looking for a short and punchy name that will appeal directly to customers who want to look great and feel strong.

Get ideas

Now it’s time to put pen to paper (fingers to keyboard … stylus to tablet). However you like to work, it’s time to brainstorm ideas.

Research your competition – Understanding the vitamin and supplements brands you’re competing against is an important aspect of developing effective supplement brand name ideas. One of the key decisions you’ll need to make when naming your brand is, Do I want to fit in or stand out within the wellness industry?

Develop an Inspiration Deck – You can find inspiration for your supplements brand name ideas in so many places. Take a drive around town writing down your favorite names that you find, get a list of successful brands using your go-to search engine, or explore winning vitamin and supplements brand name ideas from crowdsourced branding contests. Building a list of inspiration is a well respected copywriting technique, and it will certainly help you develop great business name ideas as well.

When searching through vitamin and supplement brand name ideas, you might be surprised and inspired by an outside the box approach like King & Rogue. This strong name uses powerful words to resonate on an emotional level. And the unexpected style will elicit curiosity from potential customers.

Name Checklist

From a technical naming standpoint there are a few important principles that you want to keep in mind:

Is it easy to say?

Unfortunately, you may have to pass on a meaningful name if it’s difficult to say. For example, many Latin words use vowel constructs that are not common in the english language such as ae, oe, uu and even iae, which can lead to much confusion if used in brand names.

Is it easy to hear?

Test your name by calling a friend and saying, “I’m thinking about [insert name] as the name of my business. What do you think?” If there is a long pause or the reply is “What’s the name again?” You might have an issue.

Is it easy to spell?

Simple misspellings such as Lyft, Flickr, Xero can work really well for a brand. But names that are very hard to spell will hinder your marketing and communication efforts.

Is it remarkable?  

Is your name memorable, and does it start conversations? Today’s average consumer is constantly bombarded by companies and products vying for their attention and business.

Also remember to avoid Obscure names: Can your name only be understood by a few people? Don’t go for an obscure name that only a handful of your target audience will be able to recall quickly. While a small number of your customers may appreciate an obscure name that only they understand, the rest will be confused and move on.

View our full checklist for Catchy Business Names.

Think about your brand

A great vitamin and supplements brand name will always be less appealing than your competition’s mediocre, but established, brand. It’s very hard to look at a list of name ideas and get excited about them. One, two, or three words on a page can often feel flat.

The ability to bring a name to life in your mind is critical to the naming process. Imagine the story. Visualize the logo. See it on your shipping boxes and packaging. Without envisioning your brand, you’ll have trouble getting behind any of the brand name ideas that you’ve generated.

You can see how a nice name like NutriFuel (domain for sale) comes to life when even a simple logo is added to the name. Imagine how it will come together on your expertly designed product box or bottle.

Important checks

Developing vitamin and supplements name ideas is only the beginning of the process.

Finding a domain – Securing a domain is all about uniqueness, finding something that no-one else is yet using; and with an estimated 50 million businesses starting each year, this is not always easy.

    1. When coming up with unique vitamin and supplements brand name ideas, explore a variety of naming types. Use this list of 14 name types for inspiring company name ideas.
    1. Sometimes it’s appropriate to open up your search and consider .co, .io, and other less common extensions.
  1. Addons are another effective method for securing a relevant domain for your business. Consider popular front-side addons such as Get (e.g. or standard industry addons (e.g.

Exact match .com’s (e.g. Vitamin Shoppe resides at are a restrictive element when it comes to the naming process. But if this is important to you, be sure to keep realistic expectations. Great .coms can sell for thousands, hundreds of thousands, even millions of dollars, if they are available at all.

Learn the three additional critical validation steps – discover how to pick a business name.

Now it’s your turn

Follow this tested process to create a vitamin and supplement brand name that will become a true asset for years to come. Take the time to set the foundation for your project, develop great ideas, and validate there usability – and you’ll find a name that will attract attention, make connections, get remembered, and increase your bottom line.

Squadhelp is a one-of-a-kind platform where entrepreneurs and marketers get vitamin and supplement brand names (quickly and easily), create strong brands, and grow faster by launch a naming contest to engage hundreds of naming experts as you’re guided through our agency-level naming process or explore our hand-picked collection of premium names available for immediate purchase.

Vitamin and Supplements Brand Domains for Sale

An intriguing name derived from revive and grow. It inspires freshness, strength, flourishing growth, and success.

A name that plays on the word Infinity. It exudes modernity, endurance, and resilience.

View our full list of premium domains for sale. 

About the author

Grant Polachek

Grant Polachek is the Director of Marketing at Squadhelp–transforming the way names are developed by combining an affordable agency-level brainstorming process with the unmatched creativity of “the crowd.”

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