Insights from 30,000+ Naming and Branding Projects

What to Know About Holding Company Names


The story of Warren Buffett, the oracle of Omaha, and how he transformed two failed textile companies, Berkshire and Hathaway, into his private investment vehicle is a testament to the unwavering power of a holding company in the right hands.

Today, Buffett is the fourth richest man in the world, with a well-diversified portfolio that includes companies like Duracell, IBM, Coca-Cola, Apple, BNSF Railway, and other critical global companies and industries. As of February 2020, Berkshire Hathaway’s market capitalization was valued at $560 billion.

Without a doubt, the efforts of successful holding companies have led to the continuous wealth and prosperity of America. In 2018, these companies owned $28 trillion of the world’s wealth.

So, What are Holding Companies

Simply put, holding companies are corporate businesses that own a limited or controlling stake in other companies or subsidiaries and also control the policies and managerial appointments of those companies. In other words, holding companies are conglomerates.

We’ve stated earlier that the estimated global value of the assets owned by holding companies was $28 trillion, the highest in any industry, and all this is because of the combined efforts of the investors in holding companies.

Some prominent, influential holding companies in the world include:

  • Alphabet Inc.
  • JPMorgan Chase & Co.
  • Starbucks Corporation
  • Nike Inc.
  • Time Warner Inc.
  • Berkshire Hathaway
  • Roche Holding Ltd

Just like any other company, a major part of the success of a holding company, lies in its name. For one, since most of these companies are listed in the stock exchange, they need suitable names that communicate reliability, trust, and stability, to the customers investing in their ventures.

So, if you’re interested in optimizing your holding company’s name or want to better understand how the existing ones have done this, then have a look at the following options below.

Brainstorm and List Options

Like everything that involves dealing with other people’s money, the name of a holding company is no joke. And except you hope to finance your business and still buy your product and services, you must pay utmost attention to brainstorming and writing every generated idea that meets your company’s needs.

A complete understanding of the types of business names is important in getting suitable options for your holding company’s name, since the fundamental principles remain the same.

Consider the holding companies listed above: JPMorgan Chase & Co., Roche, and Hathaway are all names of people and this type of business name is classified under the Names and Surnames category. Starbucks is a combination of two words, an example of a Compound Name, and Nike is the name for the Grecian goddess of victory, a Metaphorical business name.

They’re several major factors that need to be considered when choosing the right holding company names. Paying complete attention to these factors would help you choose a strong name faster.

Take a look at some holding company name suggestions from branding experts to get you started:

Comprehensive Background Research

The saddest reality that can affect anyone that neglects this level would be a series of legal perils, settlements, insecurity, the possible need for rebrand at the company’s prime, and a sense of distrust within the investing community.

Ensure that your holding company avoids these miseries by conducting extensive research in areas like brand trademarks, internet search, domain securing, and other critical aspects of the naming process.

Also, be sure to extend these background processes to cultural, social, political, and other aspects of public life, to guarantee that your name isn’t having any unintended and embarrassing interpretation across the global society. That way you can avoid falling into the same situations like Uncle Ben, Aunt Jemima, and many others.

Get Expert Help

By now, you must have seen the hassle involved in creating the most powerful and stable names for your holding company, and with the dynamic situation of the global market and society, it’s quite difficult to do this completely without aid.

This is why you should consider leveraging an expert naming team in navigating the naming processes more efficiently and easily. With the help of naming authorities like Squadhelp, you’ll practically save time and focus on other matters by having professionals brainstorm and research the best name for your company.

Conclusion: Testing

The process for generating the best holding company name doesn’t end until the selected names are tested with the target audience and markets, with the feedback collected and assessed properly. This is how all major celebrated holding companies have achieved their unique names.

About the author

Kathleen Krause
Insights from 30,000+ Naming and Branding Projects

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