Insights from 20,000+ Naming and Branding Projects



The best way to protect your trademark is by registering it with the United States Patent and Trademark Office (USPTO). The benefits of owning a federal trademark registration are substantial.

  1. USPTO Feedback

The USPTO will give you feedback about your application within a few months of filing, including conflicts with competitors, registrability issues, or other problems that may require choosing a different trademark. One of the most common reasons for the USPTO to reject an application is due to a likelihood of confusion between the applied-for trademark and a preexisting trademark. This is why you need to do a trademark search before filing your application. If you don’t run a trademark search and your application gets rejected, then you can at least take some consolation from the fact that you have been stopped from wasting time and resources on a trademark that cannot be protected.

  1. Avoid Disputes Before They Happen

Information on new trademark filings is made available to the public on the USPTO database after just a few days. Competitors who do a trademark search on the USPTO database before they file will discover your trademark application and will be motivated to choose a different trademark. Competitors will be even more motivated to select a different trademark after your application matures into a registration.

  1. Government Protection

The USPTO will reject confusingly similar trademarks from later registration, protecting your brand in the process.

  1. Nationwide Priority

The holder of a federal trademark has a right to exclusive nationwide use of that trademark where there was no prior use by others.

  1. Incontestable Status

A registered trademark is presumed to be valid, and it becomes incontestable (with certain exceptions) after five years of consecutive post-registration use.

  1. Litigation Advantage

Registration allows you to sue in federal court, where a judge may grant injunctions, award damages for infringement and – in some cases – allow you to recover legal fees.

  1. Social Networking Enforcement

Federal registration is critical to enforcing rights with social networking sites like Facebook, Instagram, Twitter, YouTube, Pinterest, LinkedIn, and Google+.

  1. Amazon Brand Registry

Federal registration is required for your brand to be eligible for the Amazon Brand Registry. The Amazon Brand Registry provides access to powerful tools including proprietary text and image search, predictive automation based on reports of suspected intellectual property rights violations, and increased authority over product listings with your brand name.

  1. Counterfeit Protection

The holder of a federal trademark may obtain the assistance of U.S. Customs and Border Protection in restricting importation of infringing or counterfeit goods.

  1. Protection from Cybersquatting

Federal trademark registration prevents cybersquatters from pirating your domain name.

  1. Foreign Trademark Protection

A federal trademark can serve as a basis for obtaining priority and registrations in foreign countries.

  1. Attract Investors

Investors are generally more attracted to companies with a favorable risk/reward profile. Risk is reduced with a trademark registration.

  1. Reasonable cost

Squadhelp has partnered with one of the leading trademark law firms to provide you with a great discount on filing your trademark application. Our trademark application package includes a search that uncovers all potential conflicts along with an application prepared by an expert trademark lawyer. For more information on Squadhelp’s trademark reports visit here and for research and  filing services visit here.

Randy Michels headshot

Randy Michels — Squadhelp’s Lead Trademark Attorney — is a trademark lawyer with 16 years of experience advising clients on the selection and registration of trademarks. Randy has been named to Managing Intellectual Property magazine’s list of IP Stars for five years in a row.


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Insights from 20,000+ Naming and Branding Projects

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