Contest Winner: Ideas4Results
Fine jewellery brand with an edgy concept - Brand name & Domain name
No, I am only looking for a name, not a URL
1. Fashion & Clothing
Modern confident independent women who dare to be bold
THE PRODUCT: New London based brand of high end jewellery. The basic product is luxury goods, jewellery made of 18 carat gold set with gemstones and diamonds. THE MARKET: The brand is aimed at a certain category of women, modern independent women who are bold, provocative and daring, who are proud of themselves and own it. It is aimed at the generation Y (Millennials). THE CONCEPT: The brand uses narcissism, sexiness and the concept of egotism to promote. The designs of the jewellery were inspired by burlesque costumes, the concept of ego and self love hence the designs are provocative, attention seeking and bold yet quite alluring and decadent. WHAT THE NAME SHOULD REFLECT: The name should reflect that we are a luxury brand, which is edgy, and British/London based. A London suffix can be used. We don't want a brand name that is too explicit as in "boldsexyjewellery", it needs to be subtle. The sound of the name can reflect the concept but does not need to explain in the brand name. The branding will be done with appropriate imaging and use of other aspects. THE â€œIF I WEREâ€ GAME: - If the brand were a music star, it would be an elegant version of Lady Gaga in the jewellery industry. - If the brand were a song, it would be â€œSexy and I know itâ€ by LMFAO - If the brand were a personality, it would be Dita Von Teese, bold, sexy and full of confidence. TERMS TO AVOID: Luxe, Gold, Jewels, Gems, etc. The product speaks for itself, we do not need to explain in the brand name that we sell jewellery. Cartier, Graff, Tiffany, Gucci and alike do not need to explain that they sell luxury goods.
I don't have a preference
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