3 Ways To Generate Awesome Business Names
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A name generator that actually helps you find the perfect business name.
Finding a great company name isn't easy. For most people, it feels like a difficult, tedious, and frustrating task. But we are here to help! Our tools and strategies will allow you to find your perfect business name that deeply resonates with your brand tone.
Start by exploring great hand-curated names through our AI-powered brand name generator. You can search by industry and get customized name ideas instantly. Or, explore names by specific keywords or emotions that connect to your specific brand.
Finding a great brand name is just a few clicks away!.
Find Names By Industry
One great way to find names for your business is to search by your specific industry. Industry-specific names are more customized for your business and can help capture the nature of your brand. Search by Agency & Consulting, Real Estate, Fashion & Clothing, or any industry your brand lives in.
Find Names By Keywords
Searching for names by keywords that are specific to your venture is another great way to find the perfect name. Type in a keyword such as 'nest', 'pure', 'growth', or 'glow', and you'll be met with personalized name recommendations that can work for your business.
Find Names By Emotions
Designing a brand on a specific emotion is a powerful strategy. Emotions are a great way to connect with your target audience and personalize your brand even further. Decide which emotions help tell your brand’s story whether that’s Power, Strength, Happiness, Ambition, or any emotion that connects to your brand.
How To Name Your Business
Learn about the six different ways you can build a great business name that works for your specific venture.
Set The Foundation
Understand what values, ideas, and key concepts you'd like your brand to capture. Writing down these baseline concepts will allow you to build off of them and create an impressionable name.
Know Your Audience
A brand name must appeal to your core audience and what they value. Remember that whatever brand name you land on should resonate more with your target audience since they will be the deciding factor between success and failure for your brand.
Think Big Picture
An important factor when thinking of a name is considering your long-term business goals. Avoid focusing on a name that narrows your ability to grow and transform your brand over the years.
Know The Danger Zones
Avoid names that are difficult to say, hard to spell, or lose engagement with your audience. Memorable, captivating names are a great way to push your business forward.
Just like our crowdsourcing model, brainstorming with a group of individuals is a great way to get ideas flowing. Try to brainstorm as many ideas as you can before landing on a final name.
Hand-Curated Marketplace Names
We make finding names easy. Search our extensive selection of hand-curated names by branding experts. Find your perfect brand name and purchase instantly. Discover names by industry, emotions, big ideas, and more that align with your venture.
5 Effective Naming Styles
When coming up with a creative and catchy name for your small business, brand, startup, firm, or just about anything else, it's always difficult to determine where to start. We believe that the first step in creating a great brand name is defining the underlying tone of your brand -- aligning your brand with your audience and your strategic plan.
Classic names often align with a brand that wants to convey themselves as being preeminent, premium, and high-end. These names typically align with specific industries that want to illustrate to their customers that they prioritize offering high-end and luxury products and services.
Solution-based names are a great branding strategy to convey straightforwardly what your business does or provides. These names are highly regarded as being brandable, descriptive, and easy to market.
Intriguing names can come in several forms from standard intriguing, modern, and outlier. Whichever route you choose, intriguing names are built off of a big idea or concept that relates to your brand in some way. They help encourage brand recall and can help pique your target audience's interest.
Fun and Playful Names
Fun and playful names are a great option if you want to come across as a warm, inviting, and approachable brand. While this naming style doesn't work for every industry, it's a great choice if your industry focuses on Kids and Babies, Entertainment, Marketing, or other welcoming industries.
Emotionally powerful names help elicit an emotional response from your target audience. Connecting with your audience through an emotion that is key to your business is a powerful strategy. This naming style only makes sense if your brand has an emotion you'd want to present at the forefront of your brand.
Examples of Great Business Names
A great business name can come in numerous forms from Standard Intriguing, Emotionally Powerful, to Abstract. Below are some examples of what a great business name looks like
This name is a modern transmutation that’s easy to say and remember! It brings together the words ‘zap’ and ‘zapato’, which is Spanish for shoes. Together, we are met with a short, memorable name that’s quick and effortless.
This modern name takes a creative spin on the phrase ‘read it.’ Short, simple, and to the point!
This fun and playful name takes inspiration from bumble bees and how they socialize. A cute spin for a dating app that’s approachable and welcoming!
This strong image-ridden name connects to the idea of crowds judging performances by throwing tomatoes (and other kitchen staples) at the performers if they were not enjoying the piece. Unique and creative on a new level.
Image-driven names are a great way to build a brandable name. This name instantly draws a picture in your mind of a red bull and can even connect to ideas of passion, drive, and intensity thanks to the word ‘red.’
This blended name brings together the words ‘instant’ and ‘telegram’ although most people don’t realize this. A blended name should flow easily and be easy to say and remember. This name checks all the boxes!
This transmutation takes note from a blended name and creates a smooth and memorable name that’s creative and unique. With a base word ‘shop’, the ending ‘ify’ creates an unmistakable brand name that’s hard to forget!
Crate & Barre
This & That names are a great option for any business. They can work with virtually any naming style (Classic, Solution-based, Fun & Playful, Modern, Emotionally Powerful) and are always fun to say aloud. This particular name draws inspiration from the original vessels used to display their products.
This creative blended name drew inspiration from the phrase ‘accent on the future.’ It’s all about forward thinking and success. Powerful, brandable, and memorable all in one.
No, this is not a dessert business but a tech platform. They drew inspiration from a simple dessert that (mostly) everyone knows and loves. It’s simple, easy, and can connect with anyone.
This Standard Intriguing name is great for several reasons: It’s short, easy to read and say, and offers a deeper meaning once you understand the brand a bit better. This investment brand is all about turning your acorns (money) and growing it into something spectacular (they say growing your acorns into oak trees).
We’re met with another standard intriguing name that offers a deeper meaning. This creative and memorable name connects to the idea of creating an investing opportunity that’s available for everyone.
Naming Tips & Tricks
When creating name ideas for a business or brand, the most important aspect is to create a relevant name with strong meaning and positive associations that clearly capture your brand’s essence. Be sure to check out our in-depth help article that walks you through a clear checklist on how to choose the perfect brand name.
i. When choosing a name that has a misspelling, there are a few etiquette rules to consider. First, misspellings should be slight and easy to recognize. Names like Lyft or Flickr are great examples. However, names like Conect or Acheive do not work and can be confused with common misspelled words.
ii. Avoid choosing names with multiple misspellings (i.e. Flickrr, Lyfte)
i. Blended names should have a straightforward and obvious connection like Groupon (Group and Coupon), Netflix (Internet and Flicks), Instagram (Instant and Telegram). Remember to choose words that are easy to say and spell.
ii. Double blends should be avoided (AddVantEdge, for example).
Greek or Foreign Roots
i. If your brand name is based on a Greek or Foreign root word, be sure to use phonetically accurate words like ‘Cata’ or ‘Deca’.
i. Numerals are typically not encouraged when it comes to branding.
i. The golden rule for abstract names is choosing one that sounds good and is easy to say. Think of Hulu, Zara, Redfin; these names don’t have any real meaning, but they sound great. Names like ‘Dravona’ can have multiple pronunciations and a muddied phonetical presence.
i. Phrases chosen as a brand name should not include any misspellings. For example, StumbleUpon is a great option and would not be recommended as StmbleUpon or StumblUponn.
Frequently Asked Questions
There are a few ways you can be sure your business name is available to move forward with. First, check the URL that you’d like to use. Search the URL in GoDaddy, or whichever registrar you prefer and see what the results yield. Secondly, it’s important to check against the relevant trademark database, such as the USPTO, to see if there are any blatant conflicts with your name and other businesses out there. Lastly, run a trademark report on any name you’re interested in moving forward with. These reports do a deeper dive on how ‘safe’ your name is against competitors. Learn more about our trademark services here.
Generating a unique and catchy business name is the first step in creating a memorable brand. First, it’s important to identify any big ideas or key concepts that relate to your particular business. The goal in creating a unique and catchy business name is to create easy brand recall for your target demographic.
Absolutely. The worst case scenario when coming up with a business name is getting to the finish line only to be greeted with a cease and desist letter because your name has already been taken and registered by a rival company. Trademarking your name is the best choice you can make to ensure your brand and name are protected and to avoid any legal fees associated with a claimed name.Learn more about our trademark services here.
When it comes to naming, the ‘Golden Rules’ relate to Context, Functionality, and Memorability. For context, it’s important to decide whether or not a specific name fits the style of your brand and truly captures your brand’s essence. If your brand is more modest and contemporary, perhaps a fun and playful name is not the route to go. When we speak about functionality, this relates to the idea that a name should be easy to say, spell, and remember. Lastly, memorability is vital. Having a sticky brand can be the deciding factor between success and failure.
Several business name generators are fast, free, and simple to use. Squadhelp’s name generator utilizes our powerful AI-technology that provides you access to thousands of relevant name ideas that relate to your specific industry. Whether you want a name based on a specific idea, concept, or emotion, our name generator can provide thousands of suitable name suggestions instantly.
The short answer is no. Some brands and businesses prefer to have their name based on a big idea or concept or even a particular emotion that relates to their key customers. However, don’t force any particular keywords into your business name if it doesn’t fit or sound right for your specific brand.
Of course! A logo is a great way to provide a visual representation of who you are as a brand or what you can provide to your target audience. Logos can help capture your brand’s unique essence and differentiate your from your key competitors. Start your logo contest today.
There are several ways you can expand your business after zeroing in on your perfect name. First, sculpt out your brand messaging to perfection and how you want to address your customers. Make sure your messaging is congruent with your brand essence and what you stand for. Second, it’s important to understand your customers and what they want and expect from your brand or the particular industry you’re in. Lastly, having a great website, social media presence, and being well-known in your industry (think trade shows, sales, creative advertising tactics, etc) are all vital elements needed to create a memorable brand.
Our business name generator is powered by our AI-technology. By typing in any specifications you’d like to see in a name whether that’s specific emotions, ideas, or concepts, our AI will generate thousands of name ideas for your review. Simply provide a specific industry, ideas, or emotions you’d like to see in a name and you can review thousands of ideas instantly.
There are three major ways you can utilize Squadhelp to come up with a great business name. First, you can launch a contest on your own and utilize our creative community to help brainstorm ideas. Second, you can explore our vast premium Marketplace filled with thousands of business name ideas you can easily sort through by industry, emotion, ideas, price range, and more. Lastly, you can enlist the help of Squadhelp’s experienced branding consultants who work on naming projects all day long. They’ll help guide you through the process and answer any questions you have along the way. See how Squadhelp works.
There are countless name generators available online, but choosing the right one is vital. While an endless list of name generators are available, many of them suggest names that are two random words slapped together and hope for the best. Squadhelp’s name generator utilizes our powerful AI-technology that provides accurate and relevant name ideas based on a specific industry, keywords, ideas, emotions, and more.
Yes. Brandable names often have a better chance of becoming memorable and in turn, generating more business. Why? Brandable names have the power of being eye-catching and memorable. They allow you to build a powerful brand name based on emotions, ideas, or anything else that can help your business tell its brand story and capture its unique essence. Learn more about the benefits of brandable names here.
Top Articles To Explore
Explore our cultivated list of articles we feel may be beneficial to review to help you understand the important steps to take before deciding on a new brand name. From validation steps to brainstorming the perfect name, we’ll answer all of your questions on how you can successfully find a new name for your business.
Articles to review:
- How to Make Your Brand Explode Rather Than Your Brain: Tips for Choosing the Right Name for Your Company
- The 4 Reasons you chose a bad company name
- How to Successfully Incorporate Emerging Business Trends Into Your Awesome New Venture
- Corona Beer In The Coronavirus Age: How Established Companies Should Tackle A Rebrand
- Make a Name for Yourself: 4 Expert Tips for Choosing a Name and Trademark
- Preparing Yourself Emotionally for Trademark Conflict
- How Audience Testing Can Help Ensure the Success of Your Business Name
- How to Come up with a Brand Name that Tells a Story
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