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Launch a naming contest and get hundreds of ideas from creative people across the globe. Names are automatically screened for domain availability. You can also screen your top choices for Trademark conflicts and test them with real people to see which name resonates the most with your audience.Start A Contest
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How do you know which of the many great name choices is the best for you? Review these tips before picking the perfect name for your startup or other venture.
What brand tone are you trying to create with your name? Something classic? Clever? Pragmatic? Modern? Emotional? When choosing a business name, make sure it aligns with the overall feel of your brand. By aligning you name with a great business and brand, you become remarkable.
What is your unique brand fingerprint and how can your name capture it? There are various ways to align a name with the most important aspects of your brand. A name like MailChimp is fun and descriptive of the actual services provided, while a name like Uber is based upon company ideals and brand story.
Does your brand name appeal to your target audience? Of course, a name should roll off the tongue but it also must resonate with your customers. It doesn’t matter if you like your name, it matters if they do. Does it align with the most important expectations your target audience has for your brand?
Consider these concepts (1) Read to speak: If you read the name off of printed paper, will you be able to say it; (2) Hear to spell: If you hear the name spoken out loud, will you be able to spell it correctly; (3) Speak to hear (AKA the Crowded Bar Test): If someone says the name to you in a noisy place, like a bar, will you still be able to make out the brand name.
Is anyone else using that name, or a comparable name, in your sector? Not only is this necessary to prevent confusion with customers, Trademark law stops you from using a brand name that is the same or too similar to your competition. When in doubt, it’s wise to consult a licensed trademark attorney. We can help
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