Winning Submission

Contest Winner: jackieheraty

  • Contest Type

    Naming/Company Name

  • Title of the Project

    Name for a Finance business

  • Type of Name


  • What is your Business/ Brand about?

    We are lead gen for Auto and student loan refis. We use transcript (academic data) that quantifies the lendability and employability of consumers between 19 and 25 for banks and lenders and then sell them the leads.

    Our technology is like a FICO score, but instead of using a credit history to formulate a score, we use academic data. So, people can get rewarded for their academic performance.

    We need a name for a consumer facing website to collect leads for student loan refinance and car loans for this population. Think Credit Karma or Credible for using academic data as oppose to FICO data.

    This is the direct to consumer website, NOT the B2B side of the website.

  • Want a .com URL?

    Yes, the .com URL should exactly match the name.

  • Acceptable Domain Extensions


  • Type of Business

    1. Finance

  • Tell us about your customers

    Customers are 18 to 25 and have at least some college and want to save money on their loan

  • Additional Details

    Our parent company is MeasureOne - MeasureOne provides analytics, products and expertise for the student loan industry that enable lenders, investors, educational institutions and other market participants to leverage data and information to make empowered decisions, create clarity of vision, achieve responsible growth and aid in realizing their fullest potential.

    And we are using MeasureOne's technology -

    ETA:  It would be good to get some outside the box names.  I've added made up words to the brief.  It would be good to get ideas that don't use the work merit in it too.

    ETA 2:  Please stop using the word Merit.  We have enough. :)

  • What Style or Character should the brand convey?

    serious, but approachable. Credit Karma, Prosper, and Ally bank communicate that they are on the user's side. We also like ideas that communicate the core user value proposition. The word merit is one we have played around with in URLs.

  • Primary country for the brand or business

    United States

  • Names We Like

  • Unique aspects about the business or brand

    1. Get rewarded for your grades
    2. we can approve 25% of borrower based on grades that are turned down by banks by their FICO score.

  • Maximum number of letters

    I prefer a short name, but I'm open to all good ideas

  • Maximum number of words

    No Limit

  • Preferred Style of Name

    1. Open to All

  • Preferred Type of Name

    1. Real Word (Apple, Amazon, Adobe)
    2. Made Up (Meebo, Praxo, Zumba)
    3. Phrases (Stumbleupon, SimplyHired, Park’n’Ride)
    4. Compound (WordPress, Facebook, SnapChat)

  • Premium Domains & Other Policies


Finance Name Ideas

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