Contest Winner: Promann
Name for a Food and Beverage business
We are a large Brewpub (65,000+ sq. ft.) with 6 world cuisines appealing to wide range of people from millennials to families. This brewpub is situated in a large piece of land in the heart of the city (like an oasis that's cuts you out from the hustle and bustle of your daily work life).
In the daytime, you will be surrounded by greenery and will have healthy options in the menu to choose from along with freshly brewed coffee and kombucha.
After dark, you will surrounded by people looking to sip on craft beers and house wines, grooving to music while being able to lookup at the sky. The place is mostly open air, with the exception of a covered space that will thump out beats for those wanting to dance.
OUR CONCEPT is to build a space that creates a park like experience that appeals to all our cohorts and gives them a fun and a free-spirited culture in the heart of the city.
Yes, But minor variations are allowed
1. Food & Drink
2. Beer, Wine & Spirits
3. Music & Audio
The brewpub is large and can be divided into 3 areas depending on the ambience:
The first area is the covered area with louder music than the rest of the areas which will appeal to the Gen Z (aged 26-35) crowd and millennials (aged 21-25)
The second area is the semi-covered ’food hall’ area with seating beside the 6 different restaurants which will appeal to more of the family crowd (aged 30-50)
The last area is open to Sky which should have a mixed crowd during the day. During the day time, you can imagine working professionals with their laptops sipping on coffee or tea and in the evening this area have more for mixed crowd.
The second and third areas will have ambient music as well which is not loud enough to drown conversations.
Our Vision is to -
- Build a space for the right community to Inspire one another. We intend to have events such as Sunday flea markets, pop-ups for artists to show-case their work, masterclasses from chefs, music workshops etc. during the day.
- Be creative with our beers, the design of the space, how we serve our food.
- Have a place which is INCLUSIVE, appealing to all.
- Is to be featured on trip advisor, as one of the top ten things to do in our city.
Our Brand Personality is an open-minded ambivert who is sensitive to others, well-travelled, social, ambitious, independent and creative is his/her own way. This is the kind of person that can be aspirational to many, yet approachable by all.
we liked the name 'Fireflies'
Try AVOIDING words like BrewWorks, CraftWorks, Brewpub, Microbrewery and such standard extensions in the name
I prefer a short name, but I'm open to all good ideas
1. Open to All
1. Real Word (Apple, Amazon, Adobe)
2. Creative Spelling (Flickr, Digg, del.icio.us)
3. Made Up (Meebo, Praxo, Zumba)
4. Blends (Sharpcast, Instagram, Wikipedia)
5. Phrases (Stumbleupon, SimplyHired, Park’n’Ride)
6. Compound (WordPress, Facebook, SnapChat)
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