Contest Winner: littodino
Name for a Life Coaching or Motivational business
We are an online platform and in-person community for women who are working towards living their best lives. Our work is focused on helping young women break through the noise of external expectations and internal fear and self-doubt to find their authentic selves.
• Content (blogs, books, videos) so that women can see themselves in the narrative and experience of others and feel seen and understood.
• Resources (trainings/ webinars/ conferences, coaching, curricula) so that women can have the tools they need to explore who they are and work towards living their best life.
• Community (online community, in-person events, self-led group kits, advocacy, collaborations) so that women can feel safe to share their authentic selves and feel supported and known.
Our goals are to: (1) provide daily content that educates, inspires, and empowers women to hear and act on their internal voice, (2) provide impactful resources that help women find and move towards their authenticity, and (3) provide engaging, valuable, and memorable events and online/ in-person experiences to help women feel understood, seen, and supported.
Yes, But minor variations are allowed
1. Life Coach / Motivational
Women, ages 18-35, who are actively engaged in self-development. Our work appeals to women who are seeking change, growth, inspiration, direction, and support. The women we work with feel as if their exterior situation does not match their interior desires; they feel stuck, trapped, held down, and unhappy in their current situations, and are seeking to be seen, known, and deeply joyful. Our audience has the time, capacity, and financial resources to engage in their personal development – and are looking for the online resources and in-person community to support their efforts.
There are a large number of brands that provide inspiration (quotes, videos, blogs) and connection (events, conferences) to women who are seeking personal growth and change. What makes our work unique is that we focus on actionable support (not just inspiration and community), including printable resources, talking points, practice steps, and other actionable tools.
The other thing that makes us unique is that we focus on understanding and pushing past both the external expectations (real or perceived) and the critical internal narrative (“I am not enough”) that prevents women from being in tune with their desires and authentic voice.
It would be interesting if the name or tagline could capture those unique elements somehow.
We need a descriptive name that captures our value proposition – we provide inspiration, tools, and community to help women live authentically joyful lives. There is something rebellious about the work, as there is a focus on moving away from expectations and towards individual dreams and desires. The work also embeds individuality and community, simultaneously. The name needs to sound like something a woman would want to read, attend, post, tweet, buy, and share. The name needs to be easy to remember, say, and explain – as it will be used on social media, in print, and at events. The phrases that have resonated around the work thus far are: amplifying the authentic, unlocked, unlayered, tuned in, and words that signify depth, individuality, and growth.
We would prefer no misspellings or made up names.
I don't have a preference
3. Open to All
1. Real Word (Apple, Amazon, Adobe)
2. Compound (WordPress, Facebook, SnapChat)
3. Acronyms (AOL, IBM, BMW)
4. Play On Words (EyeQ, Sole Mates, Rentlemen)
5. Open to all ideas
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