World's #1 Naming Platform

The smartest, fastest way to name your

Have a great name for your Kids Brand, Baby Product, Kids Business, Kids Clothing Line or any other type of Kids or Baby brand, in 3 - 5 days (or less). Engage thousands of naming experts as you're guided through our agency-level naming process

Our favorite name suggestions generated by our community

Use these expert-curated Kids and Baby Online Store, Newborn Clothing, Toddler Clothing Line, or other brand names to create an amazing name for your own venture.

Premium Names For Sale

Select from the best names on the web to build an amazing brand quickly. Receive a matching URL, logo design, and complimentary trademark validation.

Why Squadhelp?

Large Breadth of Names

We recommend kids brand name ideas that are fun and captivating. However, don't forget to appeal to parents when developing your kids brand. Reviewing a huge breadth of name ideas is essential to finding a kids brand name that will help you build a strong brand quickly.

High Quality & Collaboration

Cutting-edge technology such as Quality Scoring and Machine Learning allow kids brands to work with freelance naming experts in a brand new way. Say goodbye to the old agency experience, and hello to the future of naming. Gamification ensures two-way communication with your team of dozens of freelancers.

Agency-Level Features

Choosing a kids brand name, out of hundreds of great ideas, is not always easy. We've got your back! Feel confident in your choice after poling your target market, reviewing their feedback, and receiving high-end Trademark reports prepared by a licensed trademark attorney.

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World's #1 Naming Platform

Recognized as one of the Most Innovative Companies by Inc Magazine

Over 25,000+ Customers

From Early Stage Startups
To Large Enterprises

Agency Level Experience

Managed Contests

Combine the power of crowdsourcing with the rich experience of our branding consultants. Get a complete agency-level experience. Learn More.

Audience Testing

Get unbiased feedback from real people to choose your most important brand elements with confidence! Learn More.

Trademark Support

Work with our team of experienced licensed trademark attorneys to protect your name, tagline, and logo with the USPTO. Learn More.

Names For a Kids or Baby brand

When it comes to kids and baby brands, parents only engage with brands that they know they can trust. Having a strong name for your kids or baby brand can be the first step towards establishing this trust, in addition to attracting audience attention, strengthening recall, and encouraging customer referrals.

While all customers search for trustworthiness in their kids and baby brands, there are several ways baby brands stand out from one another based on their target audiences. The name of your baby product must cater to a specific target audience and appeal to their values. Does your kids brand appeal to younger millennial parents seeking eco-friendliness and natural ingredients, like ABBY&FINN, California Baby, or The Honest Company? Should your baby brand emphasize rugged durability like Graco or Britax? Or maybe your kids brand focuses on stimulation and play like Little Tikes or Fisher-Price. Try to strip down the essence of your kids and baby brand to its core values, and base your branding and naming off of that. Different target audiences respond well to different types of branding, so identify the values that matter to your target audience and build your kids brand around that. Having an evocative brand name is the key to having your kids and baby product stand out against the competition. You only get one chance at a first impression with customers. What sort of impact do you want your kids clothing line or baby product to make?

Once you have a shortlist of kids or baby brand name ideas, put those names through validation testing in order to proceed with confidence. Take advantage of audience testing to get honest and relevant feedback for your kids brand from the customers that matter most. Also, in a crowded industry like the kids and baby market, it’s vitally important to put your names through trademark testing in order to avoid future issues. Parents aren’t just going to buy from any kids or baby brand. They’ll only go for quality brands they can trust. Build a strong and credible baby or kids brand by using a memorable, evocative brand name.

What our customers say


4.9 out of 5 stars from 25,000+ customers.

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Our branding community stands 200,000+ strong.


140+ Industries supported across more than 85 countries
– and counting.

Ready to get started? Launch a contest and start receiving submissions instantly. Start A Contest
  • Pay a Fraction of cost vs hiring an agency

    For as low as $299, our naming contests and marketplace allow you to get an amazing brand quickly and affordably.

  • Satisfaction Guarantee

    Of course! We have policies in place to ensure that you are satisfied with your experience. Learn more

  • Questions?

    Speak with a Squadhelp platform expert to learn more and get your questions answered.

    #   (877) 355-3585
    Call us for assistance

We Stand By Our Process.

If you are not satisfied receive

  • Complimentary extension of your contest timeline.
  • Complimentary consultation with a Squadhelp branding consultant.
  • Apply your contest award toward the purchase of any premium name from our Marketplace.
  • Partial refund for Gold and Platinum packages. Read more.
  • No-questions-asked refund within 10 days for any marketplace domains purchased. Read more.
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