World's #1 Naming Platform

The smartest, fastest way to name your

Have a great name for your Kids Brand, Baby Product, Kids Business, Kids Clothing Line or any other type of Kids or Baby brand, in 3 - 5 days (or less). Engage thousands of naming experts as you're guided through our agency-level naming process

Option 1: Start A Contest
Option 2: View Names For Sale
Learn How Squadhelp Works

Premium Names For Sale

Select from the best names on the web to build an amazing brand quickly. Receive a matching URL, logo design, and complimentary trademark validation.

View All Names For Sale

Why Squadhelp?

Large Breadth of Names

We recommend kids brand name ideas that are fun and captivating. However, don't forget to appeal to parents when developing your kids brand. Reviewing a huge breadth of name ideas is essential to finding a kids brand name that will help you build a strong brand quickly.

High Quality & Collaboration

Cutting-edge technology such as Quality Scoring and Machine Learning allow kids brands to work with freelance naming experts in a brand new way. Say goodbye to the old agency experience, and hello to the future of naming. Gamification ensures two-way communication with your team of dozens of freelancers.

Agency-Level Features

Choosing a kids brand name, out of hundreds of great ideas, is not always easy. We've got your back! Feel confident in your choice after poling your target market, reviewing their feedback, and receiving high-end Trademark reports prepared by a licensed trademark attorney.

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World's #1 Naming Platform

Recognized as one of the Most Innovative Companies by Inc Magazine
See How It Works

Over 25,000+ Customers

From Early Stage Startups
To Large Enterprises
 

Our Services

Harness our 200,000+ strong community of talented professionals to create your entire brand.
Name For a coffee brand
Name For an Innovation Incubator Business
Name For an iron on Jean patch brand

Agency Level Experience

Managed Contests

Combine the power of crowdsourcing with the rich experience of our branding consultants. Get a complete agency-level experience. Learn More.

Audience Testing

Get unbiased feedback from real people to choose your most important brand elements with confidence! Learn More.

Trademark Support

Work with our team of experienced licensed trademark attorneys to protect your name, tagline, and logo with the USPTO. Learn More.

Names For a Kids or Baby brand

When it comes to kids and baby brands, parents only engage with brands that they know they can trust. Having a strong name for your kids or baby brand can be the first step towards establishing this trust, in addition to attracting audience attention, strengthening recall, and encouraging customer referrals.

While all customers search for trustworthiness in their kids and baby brands, there are several ways baby brands stand out from one another based on their target audiences. The name of your baby product must cater to a specific target audience and appeal to their values. Does your kids brand appeal to younger millennial parents seeking eco-friendliness and natural ingredients, like ABBY&FINN, California Baby, or The Honest Company? Should your baby brand emphasize rugged durability like Graco or Britax? Or maybe your kids brand focuses on stimulation and play like Little Tikes or Fisher-Price. Try to strip down the essence of your kids and baby brand to its core values, and base your branding and naming off of that. Different target audiences respond well to different types of branding, so identify the values that matter to your target audience and build your kids brand around that. Having an evocative brand name is the key to having your kids and baby product stand out against the competition. You only get one chance at a first impression with customers. What sort of impact do you want your kids clothing line or baby product to make?

Once you have a shortlist of kids or baby brand name ideas, put those names through validation testing in order to proceed with confidence. Take advantage of audience testing to get honest and relevant feedback for your kids brand from the customers that matter most. Also, in a crowded industry like the kids and baby market, it’s vitally important to put your names through trademark testing in order to avoid future issues. Parents aren’t just going to buy from any kids or baby brand. They’ll only go for quality brands they can trust. Build a strong and credible baby or kids brand by using a memorable, evocative brand name.

What our customers say

It has been an insightful & educational experience for me (as I'm not remotely creative). I'm extremely happy with the naming contest & can't wait to launch the logo & tagline contests. I've spread the word about your site & sung your praises plenty! Thank you.

pmcmordie

August 20th, 2020

Everytbing about the Squadhelp experience has been fantastic. The contest was a huge success and we selected a name we would never have thought of without the help of the amazing creaitves who participated.

debrascott3491

August 2nd, 2020

Thank you Squadhelp! We received over 1000 entries for our naming contest, with a high calibre of creatives submitting ideas, we highly recommend your service and look forward to using your service again in future!

inge

July 30th, 2020

I found this experience very interesting, stimulating and rewarding, and am VERY happy with the name that I've settled on. Thanks soooo much to the Squadehlp team for your support, and to all the creatives for a level of creativity that made it difficult to select a winner.

Divs

June 16th, 2020

The Squadhelp service was excellent for unearthing brilliant name suggestions for our brand. It was enjoyable and exciting working through the ideas from the clever creatives, and we were very pleased with the result.

Mark

May 17th, 2020

dear creatives dear Squadhelp team Thank you very much for your great commitment. In only half of the planned duration of my contest I could find my desired name thanks to you. I did not expect that so many creative people would participate with so many good name suggestions. @Squadhelp: you really ...

eLBO77

May 8th, 2020

This was a great experience and I would use the service again. I now have a winning name for my business and product line. I will refer you to others who are in start up phase. Nothing to improve. Your service rocks!!!

joevans64

January 17th, 2020

I seriously love SquadHelp. I've used the service 6+ times and each times it gets better. Customer Service is great. Most Creatives are very sharp and submit fantastic ideas. Trust me, you won't regret going with SquadHelp. You will get more, higher quality ideas than doing it in-house.

marketingguerrila

November 18th, 2019

Really easy to use and has helped us a great deal with a component of our business that is so integral. It helped generate some really good ideas and ultimately lead to us finding the perfect name.

info

October 28th, 2019

I can’t thank Squadhelp enough for allowing me the opportunity to work with such creative minds who produce honest and ethical work. I adore each and every creative’s work on Squadhelp along with Squadhelp’s amazing Customer Reps who have had my back since I joined and started my c ...

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UpWheel

October 26th, 2019

This was my second time using SqudHelp as I did the package for brand name and tagline. The creatives were fantastic in their entries and for both the brand name and the tag line I had multiple entries which I couldn't decide which one I liked better and had to really think about it; which is what y ...

becgreen

October 25th, 2019

First time user, very happy with my experience. I learned to refine my brief based on early answers to make it clearer which lead to better suggestions. I also enjoyed being able to provide feedback to individual submissions, encouraging more similar ideas, which resulted in a lot of submissions. I ...

John

October 14th, 2019

A brilliant way to collate top brand building feedback that led to a on-point company name being chosen. Very happy!

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Janine

October 7th, 2019

I can't believe how many entries I've received. Creatives are very talented and it was hard to select a winner, so many great names. I'm very happy with the results, thank you so much I appreciate it!

chrispenn734

September 18th, 2019

Great professionals. Tool is excellent and Creatives are really amazing and smart! Thank you!

jlucardoso

September 17th, 2019
View All
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4.9 out of 5 stars from 25,000+ customers.

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Our branding community stands 200,000+ strong.

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140+ Industries supported across more than 85 countries
– and counting.

Ready to get started? Launch a contest and start receiving submissions instantly. Start A Contest

  • Pay a Fraction of cost vs hiring an agency

    For as low as $299, our naming contests and marketplace allow you to get an amazing brand quickly and affordably.

  • Satisfaction Guarantee

    Of course! We have policies in place to ensure that you are satisfied with your experience. Learn more

  • Questions?

    Speak with a Squadhelp platform expert to learn more and get your questions answered.



    #   (877) 355-3585
    Call us for assistance

We Stand By Our Process.

If you are not satisfied receive

  • Complimentary extension of your contest timeline.
  • Complimentary consultation with a Squadhelp branding consultant.
  • Apply your contest award toward the purchase of any premium name from our Marketplace.
  • Partial refund for Gold and Platinum packages. Read more.
  • No-questions-asked refund within 10 days for any marketplace domains purchased. Read more.
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